Originally posted by Clavius Retorical question: What kind of digital FF camera hasn't made it's appearence yet then?
I can think of a couple of design approaches that no one has tried yet.
Mind you, that if there was no GFC, which overlapped to a great extent with the smartphone upheaval (a natural result of everyone's belt tightening — "use phone instead of a new camera, instead of a computer, because times are bad for economy, you can't risk", etc), people would witness much more innovation and progress in the camera market, especially in the FF arena. Or, people choosing smartphone over a real quality camera is very much a result of an imposed necessity, and not so much a voluntary choice.
Industry has barely scratched what's possible there in the FF arena, and somehow, in retrospect, those slogans "who needs an FF anyway?, who needs a big DSLR?" started just around that time, when the traditional type camera industry had to accept the recession times, play on smaller systems and "think small" in general.
We have the hermit's complex ever since, of the "ever enduring and never ending pocketability" that has become an end in itself — a substitute for photography, and it's hard to break it. Enthusiasts naturally want more innovations, truly better imaging devices, but is coming scarcely, and moving slowly. I think we as a society in general are stagnating ever since, and have accepted certain bizarre worldviews since then we are not quite aware of.
Like the "mirrorless bug"— a strange idea that all of a sudden all cameras must be mirrorless, because otherwise "they can't be small enough, can't be put in shirt's pocket, it's ways cheaper to make them as such", etc. "Cheap, small, good enough, ..." are the attributes that have become nouns.
Let this global recession go for a longer while, and we will twist our worldview 180 degrees, and everything electronics giants (who prosper in such recession times) do, will be "the king" and "a way to go" because "it's cheap". As a society, we will kill our culture, kill real choice, lose a touch with reality.
Camera companies who try to resists such nonsense and start to think normally again, and try to establish true quality principles, will benefit. They probably won't sell the most, and in the eyes of others, they will risk a lot. But more than a few people will support them too because they bring in necessary refreshment, due change, excitement, and show everyone what are we all missing.