Originally posted by starbase218 Errr... why not?
Because it makes absolutely no sense in any naming scheme Pentax has now or ever did.
K-7 (APS-C) -> K-5 (APS-C) -> K-3 (FF) Um, what?
K-30 (mid-range APS-C) -> K-??? (high-end APS-C) -> K-3 (FF) Um, how does that work?
The K-30 is not a K-5 replacement. Not even close. It is the same or inferior in every single way to the K-5 except video (and possibly AF). There is also no way they are going to kill off the high-end APS-C line in favor of FF, as there is greater demand and greater profitability for high-end APS-C (not to mention the extensive high-end APS-C lens lineup). FF would exist on top of the lineup. So what is the K-5's replacement to be called if K-3 is FF? K-3.5? K-40? Makes no sense. Sure Pentax has had some weird names in the past (*ist D anyone?), but at least cameras within a generation followed a progression from either their contemporaries or their immediate predecessors (or a totally new scheme).
Let's take a look at Pentax's previous naming scheme:
K2000 (entry level APS-C) -> K200D (mid-range APS-C) -> K20D (high end APS-C)
If K-30 is the new mid-range (replacing the K200D and shifting the digits), it follow that K-3 is the new high end APS-C. I am 99% certain that any FF would have a totally different naming scheme, just like the K-01, Q and 645D.