Originally posted by Kunzite Doesn't it depends on the usage? A home-based user who's only browsing the web, watching movies and playing games on his console could very well replace a PC with a tablet; but a photography enthusiast which needs to process and store lots of images, less so.
Driving DSLR sales in North America is the soccer Mom and Dad.
Are they going to revamp their computer just to buy a home darkroom and keep the DSLR, or are they going to admit they really need a tablet next they'll adjust their camera needs to that reality.
It would be utter foolishness for Pentax to assume that people who buy FF cameras and larger file sizes are also going to throw more disposable income at PC's. Market data says they are not,so DSLR sales will follow that trend or be forced to make a break from the home PC darkroom.
Originally posted by Kunzite Sounds just like an excuse to promote the idea that Pentax should stay away from FF DSLRs. Not very convincing, IMO... I'd like to see Canon, Nikon or Sony giving up on FF because of this.
It means that the FF market can only grow as as a subset of the overall consumer electronics market. It's like saying you'll sell more speakers even if audio units themselves are in steep decline. Or tires if bicycle sales decline.
What we do see in the latest data is a strong slowdown in camera sales, and one of the oft-quoted reasons is smartphones; but that is not necessarily causal in a replacement context. What the data seems to say is that the real slowdown is caused by the inability of the current cameras to play nice with the cloud and how most people are now using their devices.
This will reverberate all the way up the chain. People will hesitate to blow $2,000 on FF DSLR's not just form Pentax but form any company that does not drive the finished image directly to the consumption medium. Saturation and model confusion are key contributors to the overall slowdown (not tsunamis) but the real drag is the Japanese company's inability to grasp the new sharing system for images.
Those who wish to tinker with RAW and do extensive PP are relegating hem, and their camera sales, to the same place the tiny, niche, hobby darkroom crowd went in the days of film. If the main place to discuss the joys of FF and PP are PF and RFF and FredMiranda, and not Facebook, Flickr, etc. you have a market reach problem.
Originally posted by Kunzite In the meantime, the resolution is increasing steadily, and the higher margins are in the more advanced products.
And lower gross revenues because smartphones ate your lunch. That's what's happening here. IN the long run that's less $$$'s to camera makers and more to Android and Apple, Samsung, and HTC.
Originally posted by Kunzite There will be no new FF customers, at all? Doubtful; the camera market is not made from the very same people, buying cameras each year.
Camera manufacturers were able to start new systems with less than 8 lenses.
The FF market cannot defy the market rules here PC's can no longer be counted on to facilitate the market for your FF camera. Buy a Pentax FF and get a Dell for free?
Originally posted by Kunzite Wrong, Pentax can do better than a 24MP D600 clone, and it wouldn't be a replacement for the K-5.
Not at the price Pentax requires to sell any volume at all.
FF is not a product line a company can lose money on for years to eventually make a profit...maybe. Sony tried originally and lost their shirt and went 2 years with no FF production as a result.
Volume to price is what will drive any Pentax FF effort. They have no pro speedlight system, no L-glass, no tethering, no pro network, sub-par warranty, and no advanced support system, and virtually no major marketing system. Pentax is a consumer company active mostly in Asian markets where PC penetration is far, far below Western levels and being bypassed by mobile OS investments. So you will see a consumer level product aimed at those markets. By the time Pentax puts out their D600 equivalent it will be close to the Nikon D600 Mk II.