Originally posted by ogl Disagree with HOYA?
It's not my words...It's HOYA words from presentation.
I read the Q&A. The market placement comments are trade puffery talk; nothing of substance. Every new sedan released by every automaker 'redefines the class'. It's still a sedan.
It's a P&S sensor in a high-end, customizable, stylish package with DSLR functions. It's way above a smartphone and most compacts and when the package of lens + body is factored in, comes in at volume/weight ~30% smaller than the M43's (compare the GF3 with lens to the Q....not even close in category). One common comment about M43 is that they are not really 'small' compared to a P&S. They are much closer to DSLR size (especially those with a VF).
That's called 'market separation'.
If it did not have ILC's it would be seen as an LX-5 competitor.
The market space below DSLR/M43 and above compacts has always been ill-defined. I am thinking of the DSLR-like Fuji models, for example, all the way down to the LX-5. The Q is on that space and, critically, is there both on price point and where it will sit on retail shelves. Pentax gets little say over the latter. The channel will place the Q.