FWIW, here's my .02 (wonder what that is in yen
)
> From The Muppets Take Manhatten - "Peoples is peoples". So we all chime in with different and differing opinions on what the future will bring for our favorite camera brand. It's so easy to know the future, isn't it? Sure, just wait around. Peoples being peoples means those of us who stick it out may be rewarded with better equipment and more lens choices. Maybe even better marketing. Or, we might agonize through a protracted death spiral and kick ourselves for not having jumped ship when we had a chance. And those who bail right now might be ahead of the curve and receive fair value for their stuff. Then again, they might miss the exhilaration if/when Ricoh re-energizes the Pentax brand.
> On the subject of brands, well, Brands is brands. Certainly, the longer a brand exists and the more it dominates, the more it can build on its own momentum. And yet, corporations are keenly aware that when a brand becomes generic (think Kleenex) it opens the door wider to competition. Significant here is the use of the word "xerox", which originally meant document copies output from a Xerox copier, but now is generic in the extreme. Xerox is now not the largest photocopy machine manufacturer in the world. That distinction goes to ... RICOH!
> Personal note to Ricoh. Your tenure as "guardian" of the Pentax name begins October 1 - more than enough time for a whiz-bang holiday season ad campaign. Why not try to build some brand recognition by offering spectacular savings? Might even be a good way to clear out some inventory in preparation for the new toys we loyalists crave.
> Lastly, has anyone considered the Ricoh layoffs a pre-cursor to the deal? What better way (corporationally speaking) to free up some yen?