Originally posted by uccemebug Clever Ricoh, holding their cards so close to their chests all this time. Their camera platform (which I once dismissed as 'ridiculous' on this forum back in September, while otherwise praising Ricoh) is suddenly going to look like a major contender.
I think the complete opposite.
Ricoh bought Pentax imaging precisely because the GSX is a no-sales product with very high price tag and production costs in a from factor anathema to the conservative photographic industry. The whole modular "buy a lens, get a sensor" biz model is wasteful, unnecessary design overkill.
Ricoh is nowhere near being a "major player" until its sales numbers go somewhere, which they have not. In fact, they are virtually non-existent. The Ricoh GSX doesn't even have a group on Flickr to itself, and only a few hundred souls even post anything related to Ricoh, with months of inactivity between posts. The GSX has generated literally no industry buzz, nor have any of Ricoh's other models, especially outside of Japan.
I think Ricoh bought Pentax Imaging to revitalize the company's entire camera line and literally replace the Ricoh camera group lock, stock, and barrel. The Q and the GSX go in completely different design directions. The GSX is financially, technically, and aesthetically noncompetitive. This takeover is no marriage of Ricoh cameras with Pentax imaging, but a takeover by the latter's concepts of the former's prowess in at least getting its products recognized by the mainstream, generating some industry interest.
Prediction: RIP GSX and most other Ricoh models. All Ricoh tech integrated into the Pentax Imaging brand and design concepts.