This is the camera that makes me like Ricoh:
Ricoh PX Preview: 1. Introduction: Digital Photography Review
The PX is a seriously well-thought out camera. Apparently it has EV compensation! I hope the sensor is viable and the price competitive (I cannot quite fathom why Ricoh puts the flash where it does; are their engineers all left-handed?). Give the PX a really good high-ISO capable sensor and the Pentax brand and they are good to go.
Their design philosophy for small cameras is not dissimilar to Pentax and they have cleverly exploited niche markets:
G700SE / Digital Cameras | Ricoh Global
Not too far from the Pentax W models. Lots of room to merge and extrapolate there with additional revenue streams. Solid.
With cameraphones taking over the easy-access P&S market, there is still room for dedicated cameras in the small form factor to deliver higher quality images in difficult environments. There is lots of room for cameras as style statements as well. I see similar philosophy between these companies and they are thinking ahead.
But Pentax's K-series of DLSR's and the mirrorless Q go in the opposite direction of Ricoh's G-models.
The Pentax products get very high praise for their styling and ergonomics and accessibly camera controls, all evidence of solid engineering. They have excellent aesthetics, including the Q. They have evolved through a deep understanding of camera engineering and market history. At its heart Pentax is an SLR company. The trend toward mirrorless is a pretty big shock. At least Ricoh has thought out and executive on part of that equation with the GXR.
However, Ricoh's products (GX, GR, GXR) verge on non-traditional and, frankly, utilitarian boring in design. The lensor module system is clever but cannot compete on cost and for mindshare, not with k-mount or against the other dominant mounts. I've railed against elsewhere. The GR and GX look very, very serious in all that Darth Vader black, then the marketing line they offer is "Freedom of Expression". More like depression from the styling.
Overall it's a good marriage, but the ugly stepchild has to go.
And another snide comment about Ricoh: The sample photos on their website are not very good. Some are downright awful. I think the engineers took them without running it by marketing.