Originally posted by Emacs Explain why yet another APS-C mirroless would be more successful than FF, which is not presented on market yet?
Easy. They're already selling well and are the talk of the town.
That's exactly why you enter a market. It's cheaper to follow someone else's donkey and far riskier to be the lead donkey.
FF mirrorless from Pentax will not happen until others make it so. There are no lenses and every DA and Ltd becomes a MF lens on one, making a lot of recent lens investors (and that's what they are) angry.
There is absolutely no way that MF will drive sales. AF all the way or the market is dead for you.
But the DSLR is not going away. Sales say not. Sony's hedging, and Canikon are hesitating to throw everything in on mirrorless.
The reason likely is because you need a completely different lens array and have to support FF DSLR:
FF mirrorless
APS-C DSLR
APS-C mirrorless
and for Pentax...the Q
If Pentax moves its price points to FF mirrorless, it needs lots of lenses it currently does not make. It probably cannot even make enough for FF DSLR.
Pentax is faced with a choice of dividing its sub-5% market share amongst all these options. Gaining market share is unlikely unless it can make its own sensors cheaper than the other guy, or Ricoh wants to lose enormous buckets of cash competing on price.