Originally posted by Sperdynamite So there is A-LOT of chatter about when, if, Pentax is going to go full frame. [...] I hope Mr. Bunnell is reading, and sending these observations to Japan. I'm excited about the future of Pentax with Ricoh. Thanks for reading.
Thanks for your thoughts which I appreciate.
I exressed my own thoughts in
Falk Lumo: Photokina 2010, Pentax and the full frame mystery and I won't repeat myself here. Let's say I basically agree.
I'm adding how my impression changed though (influenced too by an insider article about the turn-around of Leica which was published by Financial Times Germany (
Gelungene Wende: Comeback der Legende Leica | FTD.de ):
IMHO the problem is that Pentax cannot do anymore what they would like to do. Not enough cash. They are mostly driven by emerging opportunity rather than strategy. I hope Ricoh learns the Andreas Kaufmann lesson (Andreas basically was a Leica enthusiast customer -- a rich one; and he decided to give key people like Leica's Stefan Daniel the money they needed to make what they thought should be done, read, he invested (he owns Leica now); and one investment was the S2 - a larger format camera for a market easier to compete in). The lesson is that it all turned out impressively positive for Andreas - he already got his investment back (Hoya shareholders will pale to gray
)!
Without an investment strategy, Pentax will have to continue to play opportunity player -- they may even do a FF camera if Sony gives them their new 36MP FF chip early on (the chip seems out, Sony however is still finalizing market decisions like if their FF will become SLT or SLR; the Sony FF is due 2012). So, 2012 is the year of APSC mirrorless + FF SLx (A99, D4, D800, 5DmkIII). No enthusiast market for APSC SLR in 2012. Pentax may or may not participate if they just continue to play their opportunist game. Sony's decision may more be based on a consideration if Pentaxians would migrate to Nikon or to Sony. As soon as they think it is Sony they may decide to let Pentax die (stop sensor supply). They could always enforce this preference by making a good AF (SDM+screw) NEX-K adapter (Sony LA-KA2) ...
It doesn't matter really.
Pentax has to stop playing their opportunity game and start investing again, that is, Ricoh must.
And if they do, there aren't many new fields left for Pentax to invest. It'll be FF SLx, FF mirrorless, hybrid viewfinder OLED/optical APSC SLR. The first may be Pentax' safest bet. Esp. as they haven't done an EVF yet (even the Q lacks an EVF option which even an LX5 has).
Like others said, an FF SLR should be high enough MP to support APSC glass, i.e., 30MP+. And it should use Sony's offer because Sony APSC now outperforms FF from other sources. Sony's sensor business is another example where investing pays off.
Side note:
This thread mentions Moore's law or its inapplicability for sensors. Well, Moore's law is broken anyway. However, what counts more in the context of sensors is the evolution of defect rates over technological progress. If low enough, an FF sensor is just twice the cost of an APSC sensor. According to my own analysis, we are already at about three times the cost, if reticle cost/stitching and volume are ignored. So, IMHO, cost already today is more a marketing rather than a technological question.
Addendum...
There recently is a lot of fuzz about Sony asking customers about which road to follow for FF. Interestingly, AFAIS, many would prefer an FF version of the
http://products.sel.sony.com/r1/index.shtml . For many, this still is Sony's best APSC camera, despite the A77. Interesting...