Originally posted by Fl_Gulfer Not a chance, FF camera's arn't big sellers in the camera world. P&S are. so which way would your company go if it was yours?
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I would definitely
not put a lot of eggs in the P&S basket, that's for damn sure. It's being squeezed out from the bottom by increasingly good camera phones at a pretty fast rate.
I would put into motion plans that would bring me to this place:
Tier 1: At least one model of interchangeable lens mirrorless compacts, with the sensor being larger than the Q but smaller than aps-c, possibly BSI, possibly m4/3, with phase-detect AF implemented on sensor - which would allow blisteringly-fast AF lock. Probably two models here, one with EVF, one without, the lower model
very affordable.. Competitive video of course.
Lenses available initially: Very small, quality primes with FF equiv FL to 16mm, 35mm, 200mm, 400mm (yes) and a very fast 50mm. Standard (very small) kit zooms, and least one very high quality constant aperture zoom.
Tier 2: APS-C mirrorless, phase-detect on sensor, super-high-quality EVF, competitive video.
Lenses available initially: Pancakes, pancakes. A few more DA Limiteds. Regain the small prime, high IQ lead in a big way. This tier could look so sexy for Pentax Ashton Kutcher would jump ship. Also, standard zooms, constant aperture zooms.
Tier 3: FF DSLR, with 100% OVF, state of the art sensor, state of the art video capability (yes, in this tier.) AF performance of a modern DSLR, not a 2005 DSLR. Smallish form factor for the body, as small as possible without getting very expensive or losing performance - something that doesn't have to be tiny, but should feel smaller in the hand than the CaNikon equivs when standing at the counter, especially when wearing an FA Limited.
Lenses: Big ticket zooms, all current FA Limiteds, new FA Limiteds, like a 20mm f/2.8 or f/4, 120mm f/2.8 and maybe a superb 180mm f/2.8. A DA* 500 f/4.5.
Tier 4: Probably none. 645D may go away. Halo product exists one tier down.
During the transition I'd entertain keeping an OVF'd DSLR in the aps-c tier, probably high-end like K-5. I think in the longer run it would make more sense to have that need filled by a lower-end Tier 3 FF DSLR though, when FF sensor prices drop a bit more and yields increase, a $1800 FF DSLR body vs a $1300 aps-c DSLR body makes a lot of sense. (I'm envisioning the top line FF body in tier 4 debuting around $2600.)
At some point a mirrorless FF could possibly straddle tier 2 and tier 3.
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