Originally posted by RioRico IMHO many salescritters steer customers to brands they've been instructed to push.
Having worked in commissioned sales, I can tell you that there are three types of salespeople. The first type pushes what they are told to push, a lot of times these are managers who are mindful of inventory.
The second type, and this is by far the majority, push the product that earns them the most commission. Now that's not always the most expensive product, proprietary brands have a lot more margin than third-party brands so they usually land you the most commission $$$ per dollar spent by the customer. Think filters - it's a lot easier to convince the average joe off the street to buy a $30 store brand filter than a $130 digital coated, low profile Hoya, and it probably earns them more commission. Some brands are better than others about margin, or they may have low margin, but offer a "spiff" or a bonus to the salesperson for selling a certain product. I don't know what kind of margins Pentax offers to dealers vs. Nikon or Canon.
The third type of salesman, which I like to think I was, listens to the customer, and tries to find the product that best suits their needs and their budget. I should, at this point mention that I am no longer in commissioned sales... Folks like that are rare and often don't last.
Last edited by maxfield_photo; 10-08-2011 at 08:37 PM.