Originally posted by travis_cooper you should always shoot in RAW. No matter how high the jpg quality is it won't compare to the RAW file and the adjustments you can make to it in PP.
Except when you don't have the time, or memory space, and need the results before you are able to get to a computer.
The jpg engine should be as high quality as it can be especially when one invests $700-$900 on a camera body.
Hopefully when they have resources to get back to the K10D firmware, they will include new menu options for improved jpg tweakability, sharpness type, chroma NR, etc.