Ricoh "will plug a gap in the market" in 2012

innershell · 10-30-2011, 08:12 AM

Quote:

“Chas Moloney, Ricoh UK marketing director, said the company is now preparing a new product that will plug a gap in the market, which will be unveiled in 2012.”

Source: Ricoh eyes growth with camera push - Marketing news - Marketing magazine

What does this mean?

Full frame Pentax/Ricoh body? Full frame is not a gap in the market with Canon and Nikon all having FF bodies for years.
Full frame mirrorless body? Not really a gap, unless talking about "affordable" full-frame mirrorless?
Some absurd, non-existent gap drawn up by sales/marketing such as between the Pentax Q or the Nikon 1?
High-end Ricoh P&S's?

Sperdynamite · 10-30-2011, 08:29 AM

Sounds like this concerns Ricoh's personal product line, not Pentax's. They have the M-Mount module for the GXR, maybe they're going to make a new digital rangefinder for the 99%?

innershell · 10-30-2011, 08:46 AM

It all depends on what "the company" stands for: a) Ricoh, b) Pentax, or c) Ricoh-Pentax.

Caat · 10-30-2011, 09:30 AM

A gap in Ricoh's coverage of the market, or a gap in the market which no manufacturer currently covers?

If it's the latter the only thing I can think of is mirrorless MF or mirrorless FF (discounting the M9). Otherwise all the maufacturers pretty much have everything covered between them. OK maybe a truly highend mirrorless camera (whatever sensor size) - but that's not exactly a gap in the market per se.

If it's the former it could be nearly anything.

innershell · 10-30-2011, 10:32 AM

Let's say that there is a glimmer of hope and the "gap" that Ricoh refers to is one that is in the photography market, rather than their own product-line gap. It would be awesome if it was a mirrorless FF and/or crop with new lenses that are the size that rangefinder lenses were. Ultrawide-angle lenses wouldn't have fisheye effect anymore and ultra-telephotos are also possible (i.e., >300mm). At the same time, it would be backwards compatible with all the k-mount SLR lenses.

gazonk · 10-30-2011, 10:34 AM

Originally posted by Caat

If it's the latter the only thing I can think of is mirrorless MF or mirrorless FF (discounting the M9).

How about affordable MF...?

Caat · 10-30-2011, 10:46 AM

Originally posted by gazonk

How about affordable MF...?

lol. That's a long way off

RioRico · 10-30-2011, 10:55 AM

What's known: Ricoh will fill a gap in a market in 2012.
What's not known: Which Ricoh? Which market? Which gap?
What we'll do with this: Speculate endlessly on what is meant.
What we need: Some inside information. Corporate leaks. More! More!
What we'll get: Maybe some hints. Maybe not. Tantalizing, eh?
What will happen here: Did I mention endless speculation?
How long to wait: I'll not hold my breath. Waiting is...

Ishpuini · 10-30-2011, 11:25 AM

An economics professor of mine at university used to say: "It's not because there's a gap in the market that there's a market in the gap".

Wim

gazonk · 10-30-2011, 11:41 AM

Originally posted by Caat

lol. That's a long way off

Because of what? Given a more moderate pixel count than the 645D, maybe someone can produce a more reasonably priced sensor.

Wheatfield · 10-30-2011, 11:45 AM

Originally posted by gazonk

Because of what? Given a more moderate pixel count than the 645D, maybe someone can produce a more reasonably priced sensor.

What would be the point?

gazonk · 10-30-2011, 03:36 PM

Originally posted by Wheatfield

What would be the point?

Like FF, just more...

GabrielFFontes · 10-30-2011, 04:00 PM

Mirrorless full-frame, the K1000D :P
Just kidding

glanglois · 10-30-2011, 04:24 PM

If we assume that Mr Moloney means precisely what he says, "... a new product that will plug a gap in the market, which will be unveiled in 2012.", then the gap in the market will be unveiled in 2012. In other words, we have not yet seen the gap.

Or maybe it's the market that will be unveiled in 2012.

Pay no heed; it's just a digression into syntax on a quite Sunday afternoon in autumn ....

RonHendriks1966 · 10-30-2011, 04:24 PM

Originally posted by GabrielFFontes

Mirrorless full-frame, the K1000D :P
Just kidding

I'll hope we get a bigger screen on that!

10-30-2011, 08:12 AM	#1
innershell Veteran Member Join Date: Sep 2007 Location: Edmonton, AB, Canada Posts: 408	Ricoh "will plug a gap in the market" in 2012 Quote: “Chas Moloney, Ricoh UK marketing director, said the company is now preparing a new product that will plug a gap in the market, which will be unveiled in 2012.” Source: Ricoh eyes growth with camera push - Marketing news - Marketing magazine What does this mean? Full frame Pentax/Ricoh body? Full frame is not a gap in the market with Canon and Nikon all having FF bodies for years. Full frame mirrorless body? Not really a gap, unless talking about "affordable" full-frame mirrorless? Some absurd, non-existent gap drawn up by sales/marketing such as between the Pentax Q or the Nikon 1? High-end Ricoh P&S's?

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10-30-2011, 08:29 AM	#2
Sperdynamite Senior Member Join Date: Apr 2011 Location: Maine Posts: 271	Sounds like this concerns Ricoh's personal product line, not Pentax's. They have the M-Mount module for the GXR, maybe they're going to make a new digital rangefinder for the 99%?

10-30-2011, 08:46 AM	#3
innershell Veteran Member Join Date: Sep 2007 Location: Edmonton, AB, Canada Posts: 408 Original Poster	It all depends on what "the company" stands for: a) Ricoh, b) Pentax, or c) Ricoh-Pentax.

10-30-2011, 09:30 AM	#4
Caat Veteran Member Join Date: Feb 2009 Location: United Kingdom Photos: Albums Posts: 927	A gap in Ricoh's coverage of the market, or a gap in the market which no manufacturer currently covers? If it's the latter the only thing I can think of is mirrorless MF or mirrorless FF (discounting the M9). Otherwise all the maufacturers pretty much have everything covered between them. OK maybe a truly highend mirrorless camera (whatever sensor size) - but that's not exactly a gap in the market per se. If it's the former it could be nearly anything.

10-30-2011, 10:32 AM	#5
innershell Veteran Member Join Date: Sep 2007 Location: Edmonton, AB, Canada Posts: 408 Original Poster	Let's say that there is a glimmer of hope and the "gap" that Ricoh refers to is one that is in the photography market, rather than their own product-line gap. It would be awesome if it was a mirrorless FF and/or crop with new lenses that are the size that rangefinder lenses were. Ultrawide-angle lenses wouldn't have fisheye effect anymore and ultra-telephotos are also possible (i.e., >300mm). At the same time, it would be backwards compatible with all the k-mount SLR lenses.

10-30-2011, 10:34 AM	#6
gazonk Pentaxian Join Date: Feb 2009 Location: Oslo area, Norway Photos: Gallery \| Albums Posts: 3,746	Originally posted by Caat If it's the latter the only thing I can think of is mirrorless MF or mirrorless FF (discounting the M9). How about affordable MF...?

10-30-2011, 10:46 AM	#7
Caat Veteran Member Join Date: Feb 2009 Location: United Kingdom Photos: Albums Posts: 927	Originally posted by gazonk How about affordable MF...? lol. That's a long way off

10-30-2011, 10:55 AM	#8
RioRico Veteran Member Join Date: Jun 2008 Location: Limbo, California Posts: 11,263	What's known: Ricoh will fill a gap in a market in 2012. What's not known: Which Ricoh? Which market? Which gap? What we'll do with this: Speculate endlessly on what is meant. What we need: Some inside information. Corporate leaks. More! More! What we'll get: Maybe some hints. Maybe not. Tantalizing, eh? What will happen here: Did I mention endless speculation? How long to wait: I'll not hold my breath. Waiting is...

10-30-2011, 11:25 AM	#9
Ishpuini Veteran Member Join Date: Sep 2006 Location: Antwerp, Belgium Photos: Gallery Posts: 1,727	An economics professor of mine at university used to say: "It's not because there's a gap in the market that there's a market in the gap". Wim

10-30-2011, 11:41 AM	#10
gazonk Pentaxian Join Date: Feb 2009 Location: Oslo area, Norway Photos: Gallery \| Albums Posts: 3,746	Originally posted by Caat lol. That's a long way off Because of what? Given a more moderate pixel count than the 645D, maybe someone can produce a more reasonably priced sensor.

10-30-2011, 11:45 AM	#11
Wheatfield Moderator Join Date: Apr 2008 Location: The wheatfields of Canada Posts: 15,976	Originally posted by gazonk Because of what? Given a more moderate pixel count than the 645D, maybe someone can produce a more reasonably priced sensor. What would be the point?

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10-30-2011, 03:36 PM	#12
gazonk Pentaxian Join Date: Feb 2009 Location: Oslo area, Norway Photos: Gallery \| Albums Posts: 3,746	Originally posted by Wheatfield What would be the point? Like FF, just more...

10-30-2011, 04:00 PM	#13
GabrielFFontes Veteran Member Join Date: Jul 2011 Location: Rio de Janeiro, Brazil Posts: 647	Mirrorless full-frame, the K1000D :P Just kidding

10-30-2011, 04:24 PM	#14
glanglois Veteran Member Join Date: Aug 2007 Location: Madison, Wis., USA Posts: 1,506	If we assume that Mr Moloney means precisely what he says, "... a new product that will plug a gap in the market, which will be unveiled in 2012.", then the gap in the market will be unveiled in 2012. In other words, we have not yet seen the gap. Or maybe it's the market that will be unveiled in 2012. Pay no heed; it's just a digression into syntax on a quite Sunday afternoon in autumn ....

10-30-2011, 04:24 PM	#15
RonHendriks1966 Banned Join Date: Jan 2009 Photos: Gallery Posts: 9,675	Originally posted by GabrielFFontes Mirrorless full-frame, the K1000D :P Just kidding I'll hope we get a bigger screen on that!