Originally posted by jsherman999 As I've been saying; "In between the K-5 and D700 in size" brings a sexiness and appeal that we know creates buzz and sells cameras on it's own, above and beyond certain other important specs (see: Fuji X100)
Also, this FF body, if it's real, means Ricoh has a deal, or is in the process of inking an FF sensor deal with Sony Semiconductor. Something certain folks were convinced wouldn't happen, because Nikon wouldn't allow it, or something...
.
There is a financial logic for Sony to continue to sell sensors, the exmor sensors and the FF, to Pentax despite any resistance from Nikon (i think). The reasons are this:
a) Pentax is 7% of SLR sales in Japan, something less worldwide. Thats large enough not to be ignored.
b) If Sony were to shut out Pentax, then those sales would likely go to another provider such as Samsung, or some other provider, and no company wants to help create more competition.
c) The biggest reason: Sony would prefer Nikon to not be their sole external buyer because that gives Nikon a bigger leaverage on what they have to pay for their sensors. Having 2 external companies vie for their sensors allow them to pit one company against another for top prices. Its a healthier market for Sony. Would Nikon become so angry at Sony that they would leave Sony sensors because of Pentax? I don't think they will anytime soon. With the Japan tsunami disaster, there is enough problems on Nikon's plate without trying a risky departure from Sony. Besides, Sony sensors have helped Nikon fare quite well versus Canon, i think (don't know for sure)
In a pure capitalistic environment, i'm just saying it makes sense for Sony to sell sensors of any kind to Pentax.