Originally posted by rvannatta I see the FF(full frame) as a dead issue. that decision was made when the decision was made to downsize the lens size. apparently the option of an intermediate sized sensor midway between the APS-C and the Ff has been preserved, and if a decision is made for a future high end body, it would make a lot more sense to make it to work with the existing lens family than for a non-existent lens family.
Full frame is not a dead issue. Pentax may want people to buy DA lenses now and (hopefully) get rid of their full frame lenses. Then it will introduce a full frame and people will then be buying full frame lenses, "optimized for digital" will be the selling point for those who already own full frame lenses. Lenses are a lot more profitable than cameras. Therefore being APS-C forever makes no sense, since at some point people will stop buying DA lenses because they have enough of them. Releasing a full frame camera will rekindle the demand for new lenses.