Totally agree with above, its all about positive messages.
Also there is the P&S range which should have had new models announced which is definitly what this show is all about whether they are Ricoh or Pentax badged.
To be honest it may be wise to wait till 4th Feb and/or CP+ as the limelight is squarely on the Fuji for what I believe.
In terms of the stand at CES why not get a little bit creative with the space? Emphasis on the compact go anywhere nature of Pentax cameras. Flood the area with K5s, one with every current lens with shoot and try. Big award reproductions everywhere. Full size photos from a 645D, price comparision of lenses and bodies against "the leading competitor".
Comeon! It is the worlds biggest electronic show AND this year it is also PMA, its cheap advertising once you are there!!!
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OK .... rant over!