Interview with Pentax Japan Executive

Noisychip · 01-12-2012, 08:13 AM

This looks interesting.

http://dc.watch.impress.co.jp/docs/news/interview/20120113_504147.html

They seem to talk about Q, 645D and K-mount lenses (I guess).

However, I can hardly understand a word with G*** translation.

Maybe somebody who reads Japanese can give us the key topics?

ogl · 01-12-2012, 08:42 AM

it seems to me it's Interview about nothing: nothing any hints about new cameras and lenses....

Docrwm · 01-12-2012, 09:01 AM

Here is the original:
――スマートフォンとの競合を意識する発言もありましたが、通信機能、ソーシャル対応、あるいはスマートフォン連携などで何か考えていることは?
「どういう方法がベストなのかを考えています。カメラ自身にSNSへのアクセス機能を入れるのがいいのか、それともカメラに徹してスマートフォンに画像を転送する仕組みだけを提供するのか。SNS対応だけでなく、コンパクトデジタルカメラでチャレンジしている画質・機能両面での様々なアイディアは、すべてPENTAX Qの中に織り込んでいけると考えていますから、注目しておいてください」

Here is the google translation of the section specific to the K lenses:
- The expansion would also have been desirable for the K-mount lenses, plans for the future? "Of course, we have planned as well as lenses of K Q. However, to some extent as a system, the lens is aligned so necessary, and Q is mounted at a different point value. Because it allows the system prior to go out and cut a different lens. for K mount lens goes out of character. it takes time to develop than absolute refinement of an existing lens, can not say that is rapidly turning Ikima is not, since we are challenging the new type of lens, please wait a little "

I THINK what is being said is that the K lens lineup is pretty established and not in need of anything radical so its taking a back seat to Q lens development and K owners need to be patient.

JinDesu · 01-12-2012, 09:04 AM

That translation is hilarious!

Sinister · 01-12-2012, 09:09 AM

Originally posted by Docrwm

Here is the google translation of the section specific to the K lenses:
- The expansion would also have been desirable for the K-mount lenses, plans for the future? "Of course, we have planned as well as lenses of K Q. However, to some extent as a system, the lens is aligned so necessary, and Q is mounted at a different point value. Because it allows the system prior to go out and cut a different lens. for K mount lens goes out of character. it takes time to develop than absolute refinement of an existing lens, can not say that is rapidly turning Ikima is not, since we are challenging the new type of lens, please wait a little "

If this is going to be true, I'll be disappointed. No new lenses? No DA*400? No new wheathersealed lenses? Well, good times for Fuji and Canikon then in my case...

JinDesu · 01-12-2012, 09:10 AM

Originally posted by Sinister

If this is going to be true, I'll be disappointed. No new lenses? No DA*400? No new wheathersealed lenses? Well, good times for Fuji and Canikon then in my case...

I imagine it means that they are currently working on the Q and for K-mount people to just hang on a little bit more.

Sinister · 01-12-2012, 09:14 AM

How much longer? The most recent lens has been a DA-L! I want to have an indication where they are heading in order to evaluate where I am heading to...

solar1 · 01-12-2012, 09:30 AM - **4 Likes**

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

JinDesu · 01-12-2012, 09:39 AM

Originally posted by solar1

imaging resource interview:*john carlson, pentax - imaging resource

thank you for this!

accursed. the one time I wanted to actually express my enthusiasm with full caps, and noooooo~ the forum edits it for me.

SteveM · 01-12-2012, 09:54 AM

Originally posted by solar1

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

While as one would expect, he isn't in a position to completely confirm specifics about Pentax, there is a lot of info there which should help alleviate all the rumor mill here. Thanks for posting!

Sinister · 01-12-2012, 09:57 AM

Originally posted by solar1

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

Thanks for sharing! Interesting, yet not really providing a clear direction...

RioRico · 01-12-2012, 09:57 AM - **1 Like**

Originally posted by solar1

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

John Carlson, Senior Manager of Sales and Marketing at Pentax Ricoh Imaging Americas Corp. says:

"...we have the Pentax resources, and then obviously the Ricoh resources.
They are interested in growing and expanding the Pentax brand."

One doesn't "grow and expand" a brand by killing it. Case closed. Back to the cheese.

eddie1960 · 01-12-2012, 09:57 AM

Originally posted by solar1

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

How to say virtually nothing in ten easy steps

He kept any hint of new very close to his chest.
At least they acknowledge a 300 2.8 specifically

eddie1960 · 01-12-2012, 10:00 AM

Originally posted by RioRico

John Carlson, Senior Manager of Sales and Marketing at Pentax Ricoh Imaging Americas Corp. says:

...we have the Pentax resources, and then obviously the Ricoh resources. They are interested in growing and expanding the Pentax brand.

One doesn't "grow and expand" a brand by killing it. Case closed. Back to the cheese.

Not a new statement though, that was said as soon as the purchase was announced

anyway where is that cheese again

aahhhh there it is

Winder · 01-12-2012, 10:25 AM - **1 Like**

Awesome interview. Good to know Pentax is still wondering what to do, and considering options.

Several times he mentions "resources" and implies they don't have any. They don't have the resources to develop tethering? Really? Hoping a 3rd party will do it for them for free I'm sure.

Lens line up is complete? No 85mm, no 135mm (which are both very usable on APS-C). I really hope this guy doesn't have a clue what is going on. That would be more reassuring.

01-12-2012, 08:13 AM	#1
Noisychip Senior Member Join Date: Mar 2008 Posts: 282	Interview with Pentax Japan Executive This looks interesting. http://dc.watch.impress.co.jp/docs/news/interview/20120113_504147.html They seem to talk about Q, 645D and K-mount lenses (I guess). However, I can hardly understand a word with G*** translation. Maybe somebody who reads Japanese can give us the key topics?

01-12-2012, 09:30 AM - 4 Likes	#8
solar1 Veteran Member Join Date: Sep 2006 Location: Southern Calif Posts: 565	Interview with John Carlson Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

01-12-2012, 09:57 AM - 1 Like	#12
RioRico Veteran Member Join Date: Jun 2008 Location: Limbo, California Posts: 11,263	Originally posted by solar1 Imaging Resource Interview:John Carlson, Pentax - Imaging Resource John Carlson, Senior Manager of Sales and Marketing at Pentax Ricoh Imaging Americas Corp. says: "...we have the Pentax resources, and then obviously the Ricoh resources. They are interested in growing and expanding the Pentax brand*." One doesn't "grow and expand" a brand by killing it. Case closed. Back to the cheese.

01-12-2012, 10:00 AM	#14
eddie1960 Veteran Member Join Date: Aug 2010 Location: Toronto Photos: Gallery \| Albums Posts: 13,666	Originally posted by RioRico John Carlson, Senior Manager of Sales and Marketing at Pentax Ricoh Imaging Americas Corp. says: ...we have the Pentax resources, and then obviously the Ricoh resources. They are interested in growing and expanding the Pentax brand. One doesn't "grow and expand" a brand by killing it. Case closed. Back to the cheese. Not a new statement though, that was said as soon as the purchase was announced anyway where is that cheese again aahhhh there it is

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
CP+ Pentax interview in DSLR Magazine	hopey	Pentax News and Rumors	4	02-11-2011 07:00 AM
Pentax USA prez interview	henryp	Ask B&H Photo!	2	10-14-2010 02:13 PM
Interview w/ Pentax Head of Marketing - NEEDS TRANSLATION	illdefined	Pentax News and Rumors	17	09-29-2010 02:13 AM
Interview: Ned Bunnell, President, Pentax Imaging	seliscan	Pentax News and Rumors	41	03-08-2010 10:03 AM
Interview with Pentax Japan	ckanthon	Pentax DSLR Discussion	0	06-22-2008 12:45 PM

01-12-2012, 08:42 AM	#2
ogl Banned Join Date: Dec 2007 Location: Sankt Peterburg Photos: Gallery \| Albums Posts: 8,382	it seems to me it's Interview about nothing: nothing any hints about new cameras and lenses....

01-12-2012, 09:01 AM	#3
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	Here is the original: ――スマートフォンとの競合を意識する発言もありましたが、通信機能、ソーシャル対応、あるいはスマートフォン連携などで何か考えていることは? 「どういう方法がベストなのかを考えています。カメラ自身にSNSへのアクセス機能を入れるのがいいのか、それともカメラに徹してスマートフォンに画像を転送する仕組みだけを提供するのか。SNS対応だけでなく、コンパクトデジタルカメラでチャレンジしている画質・機能両面での様々なアイディアは、すべてPENTAX Qの中に織り込んでいけると考えていますから、注目しておいてください」 Here is the google translation of the section specific to the K lenses: - The expansion would also have been desirable for the K-mount lenses, plans for the future? "Of course, we have planned as well as lenses of K Q. However, to some extent as a system, the lens is aligned so necessary, and Q is mounted at a different point value. Because it allows the system prior to go out and cut a different lens. for K mount lens goes out of character. it takes time to develop than absolute refinement of an existing lens, can not say that is rapidly turning Ikima is not, since we are challenging the new type of lens, please wait a little " I THINK what is being said is that the K lens lineup is pretty established and not in need of anything radical so its taking a back seat to Q lens development and K owners need to be patient.

01-12-2012, 09:04 AM	#4
JinDesu Veteran Member Join Date: Jun 2011 Location: New York City Photos: Gallery Posts: 5,638	That translation is hilarious!

01-12-2012, 09:09 AM	#5
Sinister Veteran Member Join Date: Feb 2011 Location: Berlin Posts: 1,045	Originally posted by Docrwm Here is the google translation of the section specific to the K lenses: - The expansion would also have been desirable for the K-mount lenses, plans for the future? "Of course, we have planned as well as lenses of K Q. However, to some extent as a system, the lens is aligned so necessary, and Q is mounted at a different point value. Because it allows the system prior to go out and cut a different lens. for K mount lens goes out of character. it takes time to develop than absolute refinement of an existing lens, can not say that is rapidly turning Ikima is not, since we are challenging the new type of lens, please wait a little " If this is going to be true, I'll be disappointed. No new lenses? No DA*400? No new wheathersealed lenses? Well, good times for Fuji and Canikon then in my case...

01-12-2012, 09:10 AM	#6
JinDesu Veteran Member Join Date: Jun 2011 Location: New York City Photos: Gallery Posts: 5,638	Originally posted by Sinister If this is going to be true, I'll be disappointed. No new lenses? No DA*400? No new wheathersealed lenses? Well, good times for Fuji and Canikon then in my case... I imagine it means that they are currently working on the Q and for K-mount people to just hang on a little bit more.

01-12-2012, 09:14 AM	#7
Sinister Veteran Member Join Date: Feb 2011 Location: Berlin Posts: 1,045	How much longer? The most recent lens has been a DA-L! I want to have an indication where they are heading in order to evaluate where I am heading to...

01-12-2012, 09:39 AM	#9
JinDesu Veteran Member Join Date: Jun 2011 Location: New York City Photos: Gallery Posts: 5,638	Originally posted by solar1 imaging resource interview:*john carlson, pentax - imaging resource thank you for this! accursed. the one time I wanted to actually express my enthusiasm with full caps, and noooooo~ the forum edits it for me.

01-12-2012, 09:54 AM	#10
SteveM Veteran Member Join Date: Jan 2009 Location: Vancouver Island, BC, Canada Photos: Gallery Posts: 3,294	Originally posted by solar1 Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource While as one would expect, he isn't in a position to completely confirm specifics about Pentax, there is a lot of info there which should help alleviate all the rumor mill here. Thanks for posting!

01-12-2012, 09:57 AM	#11
Sinister Veteran Member Join Date: Feb 2011 Location: Berlin Posts: 1,045	Originally posted by solar1 Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource Thanks for sharing! Interesting, yet not really providing a clear direction...

01-12-2012, 09:57 AM	#13
eddie1960 Veteran Member Join Date: Aug 2010 Location: Toronto Photos: Gallery \| Albums Posts: 13,666	Originally posted by solar1 Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource How to say virtually nothing in ten easy steps He kept any hint of new very close to his chest. At least they acknowledge a 300 2.8 specifically

01-12-2012, 10:25 AM - 1 Like	#15
Winder Veteran Member Join Date: Apr 2010 Location: Tennessee Posts: 6,617	Awesome interview. Good to know Pentax is still wondering what to do, and considering options. Several times he mentions "resources" and implies they don't have any. They don't have the resources to develop tethering? Really? Hoping a 3rd party will do it for them for free I'm sure. Lens line up is complete? No 85mm, no 135mm (which are both very usable on APS-C). I really hope this guy doesn't have a clue what is going on. That would be more reassuring.