Imaging Resource Interview with PENTAX US VP Marketing

**Gareth.Ig** · 01-12-2012, 10:53 AM

Imaging Resource Interview:John Carlson, Pentax - Imaging Resource

Picked it up on my cell, you'll have to read and parse yourselves.

Docrwm · 01-12-2012, 10:59 AM

Two threads already on this one:

https://www.pentaxforums.com/forums/pentax-news-rumors/171551-tethering-aps-c...ml#post1777183

https://www.pentaxforums.com/forums/pentax-news-rumors/171528-interview-penta...executive.html

jogiba · 01-13-2012, 02:57 PM

John Carlson:

Quote:

Ricoh acquired Pentax for the Pentax brand, and the Pentax brand is a product category within the Ricoh company; just like you would have CyberShot to Sony.

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

So Pentax to Ricoh is like CyberShot to Sony ? Well that don't sound too good for anyone dreaming of a Ricoh/Pentax upgrade to the K-5 IMHO.

timo · 01-14-2012, 12:04 AM

Originally posted by Docrwm

Two threads already on this one:

https://www.pentaxforums.com/forums/pentax-news-rumors/171551-tethering-aps-c...ml#post1777183

https://www.pentaxforums.com/forums/pentax-news-rumors/171528-interview-penta...executive.html

Well no - Carlson is not the Japan chief executive.

timo · 01-14-2012, 12:06 AM

You can't draw any conclusions from this interview, positive or negative. He obviously hasn't got a clue what's going on. The company needs to do a much better job of giving these guys a story to tell - even if the strategy is under review (which it probably is under the new ownership) there are ways of putting that across that sound much more positive than the rather tentative generalities here. And anyway, where is Ned Bunnell?

Docrwm · 01-14-2012, 06:37 AM

Originally posted by timo

You can't draw any conclusions from this interview, positive or negative. He obviously hasn't got a clue what's going on. The company needs to do a much better job of giving these guys a story to tell - even if the strategy is under review (which it probably is under the new ownership) there are ways of putting that across that sound much more positive than the rather tentative generalities here. And anyway, where is Ned Bunnell?

All I'm going to say is that PentaxUK, on their Facebook page of all things, did a solid job of answering 2 rampant rumors directly.

hut234 · 01-22-2012, 06:52 PM

Originally posted by jogiba

John Carlson:

Imaging Resource Interview:*John Carlson, Pentax - Imaging Resource

So Pentax to Ricoh is like CyberShot to Sony ? Well that don't sound too good for anyone dreaming of a Ricoh/Pentax upgrade to the K-5 IMHO.

My biggest gripe regarding pastel cameras is when I stopped in a thread mocking all the effort Pentax put into pastel tattoos on the previous year's cameras and I was struck and and said to myself "now, wait a minute. That actually IS cool and fun looking. Maybe I'm wrong about this" and naturally it turns out to be a Photoshopped mockup of a poster's neat crazy idea, only existing as a great idea from someone not connected with Pentax.

*sigh* Have I lost faith that Pentax can even carve themselves a 3% market share in the horrible body color P & S dept? : )

**Winder** · 01-27-2012, 04:40 PM

Being VP of Marketing for Pentax US has to be a pretty boring job. Pentax runs maybe one ad campaign a year? What does he do the other 11 months? I bet he is a good golfer.

**Zygonyx** · 01-28-2012, 10:42 AM

I am convinced this job is not what it appears to be, it has to be so different and exciting, probably with an other profile ... Today's succesfull marketing needs a lot of motivation and imagination... as well as thorough knowledge of the product and of the photographic history...

01-12-2012, 10:53 AM	#1
Gareth.Ig Site Supporter Join Date: Apr 2011 Location: St. John's, NL Photos: Gallery Posts: 440	Imaging Resource Interview with PENTAX US VP Marketing Imaging Resource Interview:John Carlson, Pentax - Imaging Resource Picked it up on my cell, you'll have to read and parse yourselves.

01-13-2012, 02:57 PM	#3
jogiba Banned Join Date: Sep 2006 Location: Millstone,NJ Posts: 6,491	Imaging Resource Interview: John Carlson, Pentax John Carlson: Quote: Ricoh acquired Pentax for the Pentax brand, and the Pentax brand is a product category within the Ricoh company; just like you would have CyberShot to Sony. Imaging Resource Interview:John Carlson, Pentax - Imaging Resource So Pentax to Ricoh is like CyberShot to Sony ? Well that don't sound too good for anyone dreaming of a Ricoh/Pentax upgrade to the K-5 IMHO. Last edited by jogiba; 01-13-2012 at 03:41 PM.*

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01-12-2012, 10:59 AM	#2
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 11,275	Two threads already on this one: https://www.pentaxforums.com/forums/pentax-news-rumors/171551-tethering-aps-c...ml#post1777183 https://www.pentaxforums.com/forums/pentax-news-rumors/171528-interview-penta...executive.html

01-14-2012, 12:04 AM	#4
timo Veteran Member Join Date: Nov 2006 Location: central Singapore Photos: Gallery Posts: 409	Originally posted by Docrwm Two threads already on this one: https://www.pentaxforums.com/forums/pentax-news-rumors/171551-tethering-aps-c...ml#post1777183 https://www.pentaxforums.com/forums/pentax-news-rumors/171528-interview-penta...executive.html Well no - Carlson is not the Japan chief executive.

01-14-2012, 12:06 AM	#5
timo Veteran Member Join Date: Nov 2006 Location: central Singapore Photos: Gallery Posts: 409	You can't draw any conclusions from this interview, positive or negative. He obviously hasn't got a clue what's going on. The company needs to do a much better job of giving these guys a story to tell - even if the strategy is under review (which it probably is under the new ownership) there are ways of putting that across that sound much more positive than the rather tentative generalities here. And anyway, where is Ned Bunnell?

01-14-2012, 06:37 AM	#6
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 11,275	Originally posted by timo You can't draw any conclusions from this interview, positive or negative. He obviously hasn't got a clue what's going on. The company needs to do a much better job of giving these guys a story to tell - even if the strategy is under review (which it probably is under the new ownership) there are ways of putting that across that sound much more positive than the rather tentative generalities here. And anyway, where is Ned Bunnell? All I'm going to say is that PentaxUK, on their Facebook page of all things, did a solid job of answering 2 rampant rumors directly.

01-22-2012, 06:52 PM	#7
hut234 Senior Member Join Date: Apr 2007 Location: Brooklyn, NY Posts: 116	Originally posted by jogiba John Carlson: Imaging Resource Interview:John Carlson, Pentax - Imaging Resource So Pentax to Ricoh is like CyberShot to Sony ? Well that don't sound too good for anyone dreaming of a Ricoh/Pentax upgrade to the K-5 IMHO. My biggest gripe regarding pastel cameras is when I stopped in a thread mocking all the effort Pentax put into pastel tattoos on the previous year's cameras and I was struck and and said to myself "now, wait a minute. That actually IS cool and fun looking. Maybe I'm wrong about this" and naturally it turns out to be a Photoshopped mockup of a poster's neat crazy idea, only existing as a great idea from someone not connected with Pentax. sigh* Have I lost faith that Pentax can even carve themselves a 3% market share in the horrible body color P & S dept? : )

01-27-2012, 04:40 PM	#8
Winder Loyal Site Supporter Join Date: Apr 2010 Location: Tennessee Posts: 5,619	Being VP of Marketing for Pentax US has to be a pretty boring job. Pentax runs maybe one ad campaign a year? What does he do the other 11 months? I bet he is a good golfer.

01-28-2012, 10:42 AM	#9
Zygonyx Site Supporter Join Date: Jun 2011 Location: Ile de France Posts: 3,001	I am convinced this job is not what it appears to be, it has to be so different and exciting, probably with an other profile ... Today's succesfull marketing needs a lot of motivation and imagination... as well as thorough knowledge of the product and of the photographic history...