Originally posted by gazonk But then you're probably not in the target customer group :-) I know I'm not, I'm in the target group of the next APS-C DSLR Pentax, possibly also (if I get a bigger budget :-)) future FF and even MF models!
You are correct that I am not in the target group. Still a "big brother" to the just announced Optio camera makes me wonder what group they have targeted. My understanding is that the Optio camera line doesn't sell that well (except fo the rugged versions) so why design your new camera to look like a camera that don't sell well. Then again I also don't understand the Pentax Q.
I do own several Pentax dslr cameras and love them. Still I want a camera that is slightly smaller (but not too small) than my K-5 that has a viewfinder, handles good, with good AF, has a hotshoe, take my K-mount lenses and has the rugged weather-sealing treatment for a carry anywhere camera. Right now the upcoming Olympus OM-D looks to be my better choice.
I do hope the upcoming K-01 sells good and bring in money that Pentax/Ricoh can use for R&D.