Originally posted by ogl Google Translation:
You must get a large number of proposals on cooperation. Why did you agree to design a camera for Pentax?
Well, I agreed to work with the Pentax, as preliminary information about this project was very interesting. We have achieved a fantastic understanding, which I think confirms the result of our cooperation and the fact that before I've never worked on the design of the camera. For me it is really the first opportunity to work in this direction. I thought about such a project for many years, so that the proposal was for me a matter of great prospects.
Personally, do you like to photograph?
Of course, I love photography. I love it for many reasons, but it is also part of my job. I work in a visual world must therefore create a large number of photos. The whole concept of an Image, Imagery, visualization of images - this is actually what I'm doing my job.
How photography influences your work?
Photo influence on my work. The reason - I work in a visual environment and live his life through images of objects. My daily rule - I always consider a complete picture of design, prototypes, projects under development, so to view images - in fact, my main principle.
You have created a large number of design products, including clothing and furniture. For what types of products do you prefer to create a design and why?
It's pretty hard to know what I like to create, and what is not. Surely I can say that I do not Fashion designer - that's for sure. But that rocks the other products, I like to work on the design of various products. I do not preference. I like to be able to create designs for all items, as this is the work of the designer. This is not to work in one area, it means being able to use their skills a designer to create a variety of fields.
What inspired you to design Pentax K-01?
The inspiration for this project, like many others, I was working, was the simple desire to do something that I, as a consumer would like to purchase and use.
How would you describe the collaboration with Pentax?
The only thing I can say about the collaboration with Pentax - work on this project gave pleasure, often the work is not so pleasant. Employees were really attentive to all our requests, suggestions and implement them with minimal deviations.
How easy is it for you is to fulfill its creative challenge in designing such a technical mastery of the product?
Well, it's always a challenge, since it is the task of the designer - to express themselves, despite the technical limitations. For me it is absolutely normal process. 50% of my business - work in the aviation industry, and I can say that this area is more complex than cooperation with Pentax. In fact, while working with the Pentax did not have many difficult moments. Employees were sighted, and we were delighted by how far have been able to advance in the design.
What is the Pentax brand image you want, through this development?
I would like to submit a sample of quality and creativity in the art of photography. A lot of my favorite photographic products presented Pentax. So, I wanted to go back to the origins of the quality of the brand and attempt to create something truly unique, something worthy of emulation.
How would you briefly describe the Pentax K-01?
I would define K-01 as a semi-professional camera. I think it really gives the impression of a solid tool, high quality, which is respectively.
What is the key message you would like to convey to potential users of this product?
The new camera looks quite different, as already present on the market cameras - this will be a big surprise for consumers. We see this as a positive thing, so that we can, at least visually separate the product from what competitors are doing, and it's great. I think consumers will be happy, because we give them a choice and an individual product. The company was able to recognize Pentax this opportunity to appeal to consumers.