Originally posted by Aristophanes +1
This analysis makes the most sense, especially the part about this being a Hoya/Pentax concept.
I am not so sure initially it would be priced below an entry-level DSLR. It will come in higher.
Who needs the added complexity (and warranty headaches) of retractable lenses when you are the pancake lens brand?
This kind of camera begs for an articulating LCD.
+1. I'm all for the rumoured camera. The big problem that Pentax faced is that its prior entry level camera - the Km thru Kr series, would be increasingly vulnerable to the new mirrorless compacts coming on the scene, esp. NEX 5n and the new Fuji with their 16 mpx aps sensors, and bright viewfinders/upgraded lcds.
This move was the least Pentax could do to stay competitive.
I've noticed that Canon and Nikon have carefully not placed an APS size sensor in their mirrorless offerings, perhaps to prevent them from cannibalizing their own entry level dslrs. In my mind thats wishful thinking and a mistake on their part because there is nothing holding Sony and Fuji back.
Cheers to Pentax for making the right choice on the Kr replacement.