Originally posted by Heie Pentax K-01 Announcement: 606 comments - span of 12 hours
It's partly because they've gone against the conventional wisdom that mirrorless should be small.
Am I right in thinking the Q is the smallest, and the K-01 the largest, mirrorless interchangeable lens camera?
Originally posted by Mister Horrible And quite frankly, I'm confused at who they are marketing to: point & shoot upgraders who happen to have old k-glass?
People who want to step up from a phone or P&S, but still want to compose using the LCD monitor like they are used to. And who want an upgrade path that preserves their investment in lenses.
I think the upgrade path is important. Every newbie gets told that camera bodies are transient and lenses are forever. Eventually, the K-mount upgrade path will go all the way to full-frame, I'm sure of it, and the FF will help sell K-01s and the K-01 will help sell FFs. Ricoh have the resources to make it happen, but it will take a few years to put it all together.
The availability of cheap second-hand lenses may help sell K-01s too. You'll be able to take top quality pictures without paying top dollar prices. Eliminating mirror slap, and focussing errors due to misalignments, will help here. It's going to be awesome value.