I'm personally very excited. I know there were none of the announcements I was hoping for... but it shows that the company is moving forward and there are a few options for my LBA.
The DA 50mm is interesting... but I think I'll save up and get the DA* SDM 55mm instead. (faster, sharper, better, in my budget)
The 560mm is very very interesting, alas I think I will never be able to afford it and will settle with getting a x2.0 adapter for my Sigma. (I rarely need anything longer than 300 anyways)
The one thing we all wanted was the FF, but we all knew the answer before the show....
Personally, whenever a company is slated to announce a camera, I'm always looking at Canon/Nikon/Pentax to announce my dream camera... hopefully Pentax of course...specs would be something like this:
FF sensor (one from the D800 would do nicely)
Spot metering
Spot Auto Focus
switch for AF on/off
dials for Aperture, Shutter, ISO sensitivity (each on a dedicated dial)
standard menu system for WB/shutter modes/bracket modes/jpg/raw...etc
Shake reduction in cam
Video mode
100% OVF
Tilting screen with live-view on a OLED screen with a high resolution
What it wouldn't have?
Matrix modes for AF/Metering
Anti-Aliasing
Wifi/Bluetooth
huge price tag ($1500 CAD?)
touch screen
any auto modes to speak of (including priority modes)
ALL MANUAL BABY! Stripped down to the essentials.
I bet you they would sell 500 units globally