Great work Adam. I know you're going to represent us well. Perhaps the way to phrase the FF question would be:
"What would you like to say to the many enthusiast and professional Pentax users that continue to jump ship for a brand with a FF system?" - That way it'll be too awkward for them to just say "we're keeping our options open".
If they say, "We'd recommend they look into our 645D system", you can counter with: "How would that help the hundreds of portrait/wedding photographers that could not feasibly afford such a platform?".
Then if they say, "We're committed to APS-C professional equipment", a good follow-on could be: "In that case, will you be releasing significantly faster lenses like a 50/1.0, 85/1.2, DA 135/1.8 to make up for the frame size?"
Just some suggestions...