Originally posted by Asahiflex +1. It's definitely not in Sony's interest to limit the FF sensor buyers to Nikon and Sony only
Yes it is. If you want to keep margins high leap competition down. It's a classic biz strategy.
I've heard rumours of Nikon exclusives as have others.
Originally posted by Pål Jensen No they woudn't. I believe this is nothing but a myth. While it is very likely that Sony make some bespoke sensors for Nikon, they are otherwise a parts supplier for the industry. There are litterally thousands of parts in a camera and the manufacturers are depending on long term relationships with reliable subcontractors; not companies that may refrain from selling a component because some other customer have paid them to.
I think the main reason that Pentax may be a bit later with some sensors has to do with the initial cost factors. Sensors probably drop in price over time. Particularly when the developing cost are covered.
It's volume. The cost per unit Pentax can afford is nowhere close to what Nikon can. Sony sells 100% of its FF sensors to Nikon at substantial profit. They will not jeopardize that lucrative cash flow to make Pentax happy because supplying two competitors will drive the demand price down.
Originally posted by Winder I would be willing to bet the Sony's pricing structure is volume based, and Pentax can simply not buy the volume to qualify for the pricing they need to be competitive in the FF market. Nikon is projecting 30,000 D800 a month which would mean that Sony has to provided 30,000+ sensors per month. There are rumors that Nikon has an exclusive on the 36MP until 2013 and that Sony will release a 24MP in the A99 in September. It also appears there will be another OVF Sony DSLR. It is still possible we will see an A9xx. SLT is not catching on for higher end users.
Absolutely. Sony semi is selling at high margins to one major customer and keeping the rest for itself. Pentax does not have the funding to buy at those volumes so must look elsewhere for FF or delay the development.
It is in Sony's best interest to keep FF between them, Canon, Nikon, and Leica.