Originally posted by vibi The 645d is a DINO that make no sense. Like Hasselblad or Mamiya.
Better Pentax goes FF with SR and top Lenses.
At 2009 Pentax will be 90 : FF Pentax XC ( roman 90 )
As second step, a very compact system like Auto 110 and high quality
That's the future of Photographie and Marketing.
Hasselblad and Mamiya make no sense? Maybe for some people's photography needs. For pros needing superior resolution and image quality, they spend the cash for a digital medium format system.
The only reason why they seem like "DINOs" is because of the prohibitive cost of building that system. So yeah, maybe a lot of people can't justify the cost (including me), but others certainly can. Otherwise, Hasselblad and Mamiya would've folded up long, long ago. Back in the film era even.
That's where the 645D could come in. Medium-format at a much more affordable price, enough to compete with the 1Ds'es. Studio shooters and landscape photographers would certainly welcome that.
I'd also be interested in a digital version of the 110 system, though.