Originally posted by Anvh If we look at all the talk over the year about FF, we would now have 6 FF camera's at the moment....
FF won't happen this year, they need to set up a FF lin production and such and i doubt Ricoh can do that in 1 year, with that i mean line production for new FF and APS-C lenses, new camera APS-C and FF and also the development of these cameras and lenses.
Pentax will compete full-pro, including building out (over time) pro-level service and distribution.
They won't immediately cover ALL categories of professional use (i.e. perhaps won't immediately compete in sports/action and/or reportage) but could enter ceremonial, landscape (with dSLR) and studio (with 645D line).
This isn't a single-camera release with a few ageing lenses. It is a long-term commitment and a systematic process of investments and releases to develop a competitive professional alternative that has the Pentax DNA, smaller, rugged, ergonomic intelligence, optics, WS, IBIS, DIFFERENT.
Same long-term investment and brand-building strategy will be applied to consumer/enthusiast lines (different, like Q and K-0
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I attended my last undergraduate Commencement exercises this week, at a high-ticket, elite university (full-ride student in my case). Of course I saw hundreds of parents shooting with dSLR's and MANY hundreds of P&S. The dSLR's were nearly universally lower model Canon and a zoom lens, mostly used by the mothers). Not a single Pentax; just a few Nikon carried by fathers whose clothing and watches rivaled the camera in total cost, except the paid, pro portrait shooters using Nikon.
FF announced at Photokina with a release first half of 2013.