thibs: Aren't you getting too personal, here?
"Pentax K-z" doesn't equal "11th september". There are good reasons to believe an US car name literally "11th september" or a camera called "Konzentrationslager fur Zivilpersonen" is intentional, while K-z a coincidence (maybe some Japanese manager though it sounds like "kaze" and that's nice - without realizing that in a certain country it could make people remember terrible events from the past).
Should Porsche rename its 911, because some Americans are feeling bad about it? Well, they didn't; they made in fact a new 911 - happy bashing (you're also inviting to insult anyone who won't agree that a Porsche 911 doesn't have anything, but anything to do with terrorist attacks).
And if indeed we'll find out the new Pentax DSLR is not called "K-z", all this bashing and the insults will be for nothing. Let's keep our cool for what might be a non-issue.
P.S. Quicksand was quicker