Originally posted by ElJamoquio I agree with everything except this.
When it comes to a salesman recommending a Pentax vs. a canon... Right now the 7D + 17-55 is ~$2600.
The K5 and the 16-50 is ~2600.
If the comission on the sale is much higher for the Pentax, the Pentax will get mentioned much more frequently than in the past... when it was never mentioned.
As part of sales and marketing organizations for more years than I'd like to think, I will vouch for the fact that "compensation drives behavior" - a refrain that's sung on a near-daily basis in those organizations.
Please note that "compensation" does not mean only "commission". Regardless of the compensation plan on the floor, the retailers will take
their compensation, e.g., markup/margin, co-op advertising, rebates/refunds, etc., into account when allocating shelf space and staff attention, for starters. The influence will vary from retailer to retailer as there are other factors, of course. But compensation is a very big factor and undoubtedly will drive
some behavior changes for
most dealers.
Why is this hard to grasp?