Originally posted by Aristophanes Likely it originated in Tokyo. A very large factor in all of this is regaining some stability for inventory across wildly fluctuating currencies. The last 3 years have been brutal for distribution channels and retail.
I'd have to agree there.
I just checked xe.com and the exchange rate is 1 dollar / 80.77 yen. It's down about 20 to 30 yen per dollar that it stayed around for most of 2000 - 2009.
April 2012: 1 / 80.77
April 2009: 1 / 100.30 yen
DA 70mm Limited
$544.95 = 44,015 yen or 54,658 yen
$699.95 = 56,534 yen or 70,204 yen
It's interesting how the new price of $699 makes it somewhat close to what they would receive back in 2009...
That doesn't go for all lenses though because a lot of the pricing changes were a lot more than 22%.