Originally posted by Kunzite Bonjour Kunzite,
Thanks for the info. I guess better LATE than never ... still not particularly satisfied by the response
.
But, this information coming in from a "back-door" and/or a "side-door" source ... that being through Ned's blog. Why not a direct post (by Ned) on the Pentax US website (?) ... that way all of Pentax's past, current and future users can have the same information access.
Lens prices and our channel strategy in the U.S.
Also, why quote
someone else who posted this on PF and/or another forum to justify things?!
To quote Ned QUOTING SOMEONE ELSE (maybe a Pentax insider) :
" One user comment I read summarized the situation quite well by saying, “I think you are seriously misunderstanding the whole conversation. Pentax has not raised prices. They have required authorized dealers to stick to MSRP [Manufacturer’s Suggested Retail Price] or some percentage of it (we do not know the exact terms). Pentax is attempting to police their sales channel just as many other manufacturers do. Any additional margin will go to the dealers not Pentax.” "
So does this "
summarize the situation" or explain it with great accuracy? I think that Ned could have committed himself by writing this in his own words. They raised prices, period. And how does this user know that the additional margins will go to the dealers ...
And also another possible promise for a "
hopefully" better future with via "rebate" program of some sort ... don't hold your breath on this one. I'll believe it when it actually happens ... in one year, in two years, etc. And how much of a rebate, what %'s, etc.
To quote again: "
We realize the need for Pentax to better monitor prices across our distribution channels will likely result in higher lens costs to you. Therefore, once we’ve established this program, we will consider running lens rebate promotions in the future. We tested this program successfully several years ago and these type of rebates offer a good value to consumers and increased traffic to our dealers."
To me, rebates prove the basic premise
that your products are overpriced and they only way to move them down the distribution channel is to have an occasional or sometimes semi-permanent rebate scheme ... take any automobile dealership sales situation as a possible example. (Please don't challenge me too much here ... I worked this industry in the States and I have discussed the same with a friend who owns a automobile dealership in France.)
To conclude, let me finish on this thought ... Ned wrote, "I hope this helps you better understand our channel strategy in the U.S. and how lens pricing is an integral part of the plan."
No, not really ... but what about the price increases which have been unveiled for the UK ... ? They have a strong B&M network plus Internet sales, YET THEIR PRICES ARE GOING TO INCREASE AS WELL ! Please explain that one ... oh, never mind, I can anticipate the possible response ... Ned = "The UK/Europe is not my responsibility and I do not know the situation there" ...
I'm afraid that the price increases are for everyone eventually, and that it has really does not have a lot to do with a channel strategy in the US. It's a good cover story ... Enough said for the moment ...
Salut, John le Frog