Originally posted by Marcus Real question here:
Since journalists were invited to this conference, obviously being a big deal, could there be the possibility that some journalists have ties or hidden loyalties to the competition? I'm sure Mr Canon and Mr Nikon had heard that there was going to be a conference in Dubai. Can the competition have eyes and ears, so to speak? Or is Pentax just small potatoes and this really isn't THAT big of a deal?
Being so secretive, it seems this NDA stuff could be "spy" worthy from Canon or Nikon's perspective. Do these type of conferences happen often in the camera industry? And does "snooping" really happen in the industry?
I'll attempt a real answer:
It makes
no difference whatsoever if Canon or Nikon learn about the details of the Pentax January 24th announcement a few weeks earlier. None at all. Nada. Zip. Of course, it would be helpful to learn of a competitor's product in development that might be released in six months or a year, so you could design a competing product. But a few weeks means nothing.
The concern of Pentax is to control the product launch with
their presentation coordinated with advertising, the industry show (PMA), dealer promotions, or whatever else they have planned. It's all about their marketing and controlling the market introduction. I base this opinion on case studies such as Apple's vigorous prosecution of NDA violations before certain product introductions. Apple doesn't want anybody undermining the big product launches at Macworld by Steve Jobs. It's the same thing with Pentax. They have a show planned and they don't want it spoiled. They think (rightly or wrongly) that the product introduction will be more successful if it is a surprise.
Pentax
is small potatoes, and the Big Boys (Canon and Nikon) are more worried about consumer electronics giants like Sony, Panasonic and Samsung. These big companies have enough money to completely transform the industry, as they did with stereo gear, TVs, and appliances. I'm sure they watch Pentax and Olympus as well, but the consumer electronic giants are the 300 lbs gorillas in the room. Of course Panasonic has access to Olympus technology and Samsung has access to Pentax technology. But the issue here is economies of scale, distributions channels and marketing dollars.
Finally, industrial spying does happen all the time. Companies hire workers away from competitors to learn trade secrets. There was a well publicized incident some years back where a Japanese computer manufacturer tried to bribe an IBM executive to gain access to secret product design manuals. I have no idea how common this practice may be in the camera industry, but it would be naive to think that it never happened.