I support Ned/Pentax in this.
Why?
When you walk into a store that sells cameras, and don't see ANY Pentax products, then you generate ZERO interest in Pentax products.
For years all we see in the above stores is the same-old-same-old.
Canikony, Casio, Panasonic, Samsung and a few others.
Can you imagine, all of a sudden, a *NEW* brand shows up on shelves called - Pentax.
Then the dopes in the stores will claim a "cachet" of "knowing about" Pentax for years.
Sometimes it's good to be the new kid on the block. It shakes things up for the neighborhood bully. Pentax, instead of being in some private school, in Europe or Japan, will come to mix it up in the Public school system and bring diversity to the American Retail space!
It worked for Samsung/LG and others when they showed up on Trinitron Ave.