Originally posted by Warpig As magkelly said, video is just a perk.
That is very wrong in my opinion, not for you saying that, but for it maybe true. If video is what some people are really looking for, then Canon should make their still cameras with ergonomics to do video. I name Canon because I think is a brand with a "I do lots of stuff" thinking, same as Sony or Samsung. Maybe these brands will eventually do as you say, video only interchangeable lens cameras. I doubt companies dedicated to photography and with long tradition (Pentax, Nikon, Leica, Mamiya, etc) will ever take this route.
Canon is only about 20 years younger than Nikon and Pentax, and they all began making photography equipment around the same time. Plus, the photo gear industry has had a long time for the different brands to converge into a similar market.
You can't deny that Pentax and Nikon are putting a lot of effort into improving and marketing their video capabilities in their photography equipment.
How many promo videos for the new Nikon full frames are showcasing their video capabilities?
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It's funny you mentioned how Canon is a brand with a "I do lots of stuff" thinking because
Nikon has explicitly advertised the Nikon D4 as a "Multi-Media DSLR".
Pentax is not taking the pure photography route either. The new Prime M engine is advertised as a major improvement in video and live view capabilities, and Pentax has also sponsored video projects to showcase the K-01's video capabilities as seen in other parts of the forum.
The major advantages of shooting video with DSLRs over traditional video cameras is ergonomics, specifically size, and price for decent quality, and that's why movies such as The Social Network, Black Swan, The Avengers, Captain America, Iron Man 2, Act of Valor, and so on have scenes shot on DSLRs. The interesting thing is that a good majority if not all of cinematic movie scenes shot on DSLRs are shot with Canon 5d Mark II's and 7D's. You don't think Nikon or other photography-centric camera brands would want a piece of that action?
Video is also on the rise in photojournalism with press companies finally embracing the internet as their main source of views and revenue. With embedded video technology and easy media sharing, it would make sense for photojournalists to be able to take photos and shoot video with the same gear. A small indicator of this is Adobe introducing video capabilities with Lightroom 4, a photo workflow and editing software mainly for photography.
There will be a push for video from most major camera brands.