Originally posted by frank They know nowadays most users would rather go for something like m4/3 inatead of entry level dSLR cameras. Mid-level dSLR is a good option for those people to upgrade
Looking at this and the Nikon D3200.... hmm, you have a good point, sir!
Originally posted by Na Horuk Wow, thats a great commercial! Looks like Pentax might be on the right track in the marketing department!
Looking at the title also reaffirms how the design team meant it to have a certain feel... "DRIFT TURN" sounds very sports-car-ish, hence "style and performance" in one package.
I hope Ricoh copies this approach for Pentax ads in other countries. The UK campaign seems to deliver the K-30 to a trendy, fashionable young crowd though (with Sarah Harding as image model), not a complete opposite from the Japan approach but very different.