Originally posted by eddie1960 the lack of staff education is a massive drawback for anyone who is not a market leader.
Well, in most brick and mortar retailers of the photographic speciality, I find Pentax has a good rep for solid cameras and lenses. In fact, staff usually like their DSLR's.
Big Box retailers are a completely different story, where Pentax is pretty much invisible.
The big issue for Pentax is lousy distribution, poor pricing strategies, incomplete product line-up and gaps (tethering?), and most of all....non-existent marketing.
In the last Henry's flyer I counted 22 separate brands, and no Pentax. Nothing.
So no wonder the K-01 is not selling. The internet thing is not going to do the dirty work for Pentax's ineffective marketing. All they ned is a little corner to say their piece and let the design and hands-on work at the counter. Solid ergonomics, good design, AA batteries, WR, all make an impression, but not if they are not in the flyer.
Boneheaded marketing = the K30 being a WR body, but the WR 18-55 kit lens is not an option. This is just plain idiotic. The Canadian rep mad a point of telling me that that was just jaw-droppingly poor decision-making. The Olympus OM-D has no such limitation. guess which one gets the in-store staff attention?
Ned...you're staff are doing a very poor job.