Originally posted by Aristophanes B&H Da 35/2.4 today = $249.
In Canada, with 8% less value on the dollar, and a market 90% smaller, that same lens at Henry's = $199.
Making your US customers look like they are NOT getting the world price is foolish. The US market is overwhelmingly driven by price points and value comparison.
I've said right along that if history is any guide I wnoder if PRIAC has the skill and scale to execute since they've outsourced the entire company.
There's nohting inherently wrong with a Unilateral Pricing Policy. It requires experience, judgement and business acumen to administer in such a way as to maintain good dealer realtions and customer satisfaction, which I'm afraid are sorely lacking at PRIAC.
And where is the major new distribution at an upscale chain whose primary color is red - wasn't that the whole justification for this benighted scheme?