If PRIAC wishes to implement a brand strategy that moves away from a price / feature leader, the following needs to happen:
Without having any direct knowledge of how PRIAC prices to its volume resellers, I believe PRIAC needs to quietly and incrementally raise the wholesale prices of its entire line, use the increased cash flow for "market development" (print, televison and online advertising, endoresment, brand identity establishment, marketing, sales person salaries, regional service, longer warranties, repair center improvement, web presence, public relations and whatever else I'm not thinking of). PRICL needs to raise its cost-accounting price to PRIAC and use the icnreased revenue to develop a broader line of lenses and the terchnological improvements we have discussed (AF, SDM, Flash sync, etc.) and the system accessories necessary to be considered a true camera company.
Do you think PRIAC as currently constituted (management, employees, sales, advertising and marketing contractors, service contractor, etc.) is capable of all that?
Last edited by monochrome; 06-11-2012 at 07:06 AM.