Originally posted by jmg257 So, IF what you say is true and Ricoh were the ones who messed up (by directing the move to UPP), Ned IS a liar.
"I would also like to dispel any rumors or misinformed comments that our relationship with Ricoh is in any way responsible for our changes in retail channel pricing policies."
That is pretty clear too.
You have no way of proving the statements one way or the other. If "Ned" (aka Pentax USA) was solely responsible for UPP or head office made it the sole strategy.
Therefore the statement is neither true nor untrue. It's just corporate babblespeak.
If you're a shareholders it is inane because it only demonstrates that Ricoh let Pentax USA make a massive change to its channel pricing in a way that contradicted the stated head office strategy of solidifying a #3 status in market share. Pentax USA is a loose cannon.
Or did Ricoh force Pentax USA towards UPP as the only viable option in some sort of master strategy and, when it blew up, have Pentax USA take the fall?
The latter is far more plausible.
Head office is where shareholder value is analyzed and they *never* take the fall if they can offload the blame through other means.
People are reading far too much into "Ned's" autonomy. "Ned" cannot lie. Only Pentax can. There is no distinction. Pentax could both have had head office determine UPP from Tokyo AND have Pentax USA say it was all their call, through this guy named "Ned".
Both statements can be true. To gauge the credibility of one over the other, just look at the facts. Pentax announced a UPP, then back-pedalled furiously as some prices went up almost 90%.
Now, who is more attuned to the USA market, Pentax USA or Ricoh Tokyo? Who knows better the average US customer reaction to price increases? The facts would indicate Pentax USA. So in all likelihood, Pentax USA was forced by Ricoh head office through limited choices to do something to correct the distribution and pricing.
No sane USA manager is going to price US product at European levels on a consumer electronics product. And on April 1st, no less.
The whole thing stinks of head office frustration of US pricing systems driving a worldwide consumer discount philosophy, in part fuelled by grey market and overstock exporting, all while European demand is tanking. Ricoh/Pentax is not the only Japanese firm to try and control the American consumer through these structures.
All the facts point to head office insensitivity and a lack of an impact study beforehand. All "Ned" is doing is offering himself up as a messenger to be shot, because that's how head office divests itself from the perception of liability.