Originally posted by thibs They do as stupidly as others do (huh...).
Ask brands as Leica & co, they were first to do such things (as if Leica needed any luxury boost).
Pentax often does that kind of things. If it didn't sell or didn't brought anything, they would have stopped doing so.
I think it is easier to pull a fast one from Leica shooters, as they are not exactly budget conscious, more or less. If Leica can get their fanboys to drop $8,000 for a camera that only shoots in black and white, just about anything is possible, really.
But, I hear that the price of K-01 is fast approaching $400. Did they in the right mind really think that people would pay almost just as much for the pouch as the camera itself?
Insanity at its finest.