Originally posted by cali92rs Pentax has pretty much ignored America for a long time now, and it apparently is a winning strategy because Pentax is obviously dominating the competition.
Many retail chains have US origins and international supply chains that are US-governed.
No retail company can ignore the North American consumer. Brand awareness is often closely tied with at least a portion of what the North American consumer defines.
This is changing, but not as fast as many may assume.
Also, North American consumers have access to credit that few developing countries have. So the per capita sell-through rate in North America is much higher than elsewhere, meaning less marketing and distribution costs.