Originally posted by 24X36NOW Well said. Pentax either gets out of their APS-C-only funk or they shrivel up and die.
You mean they will die like Olympus, Panasonic, Samsung and Fuji, who all use APS-C sensor size or smaller?
Quote: The third party lens makers already smell the stink of death, which is why none of the top-line third party lenses are being made in PK mount any more.
Rather smelling a fear of death of their own. Their decisions have nothing to do with Pentax being APS-C at the moment, because the glass they produce is optically same for all mounts, and only mounts differ. What they do is what all companies who face deadly effects of the financial crisis and swiftly changing product landscapes do: they cut all the unnecessary "cost", cut overheads based on vague economic prognosis, explore new products, shift into new markets altogether.
However, supporting extra mounts in the long run for them would mean lower overall cost and better margins, but not in short term analysis of the MBAs, who often jump on board, scare the hell out of engineers and production and lead them to a new merger, a new promised land, or some new tightening of the belt until they die out of starvation.
Do you believe camera manufacturers love the idea that people are buying lenses branded with third party supplier's name? The whole wealth of money in the interchangeable lens camera business is in lenses. Cameras don't make money — lenses do. What will camera manufacturers do then is flood the market with their own cheaper versions of everything, or endless new iterations of the same, or slightly improved optical recipes (sounds familiar?). In the mind of the average customer who buys into a Nikon, or a Canon system, Nikon's or Canon's lens must be better anyway, because they are loyal to camera brand.
Thus it's not difficult to understand that a third party lens business is inevitably very difficult, and perhaps a futile one. You will se how "far-sighted" their decisions were as soon as Pentax issues an FF DSLR, the most anticipated thing since sliced bread: for example, all Zeiss' manual lenses will magically reappear, although in reality, it did cost them close to nil to have them supported all this time.
But in reality, it might have been that all this lack of third party support so far in fact helped Pentax to establish a better income coming from their own lenses — which would otherwise go in third part supplier's pockets — and invested that money into new products development.
Funny thing that lack of third party support, in fact. Maybe you can even thank them for not supporting.