Originally posted by Medium FormatPro Sony did the full frame A900 for about 25k, yet I could never see A Pentax FF coming in at under 2400
Me neither, but... Let me display some wishful thinking:
Ricoh sells their mutifunctional printers at a slight loss, the profit is made with selling the supplies or the supply/service contracts. Hopefully, they come up with something similarly smart for their FF body.
Of course an FF body doesn't need supplies. So selling at a loss wouldn't do any good. It does need good lenses to go with it though. A very good FF body that is under the competitors prices will get their foot in the door. The real profit can then be made with the excellent lenses they can market and sell afterwards. And the new pro grade flash units that they're going to develop.