Originally posted by Pål Jensen Pentax are concentrating on DSLR primarily and here thay are not experiencing a decline.. FF is marginal.
While I agree that APS-C DSLRs should be the main focus of Pentax's endeavors and that the mania for FF is not entirely rational, I wouldn't say that FF is marginal. They are important prestige products and at some point in the next few years Pentax is probably going to have to release one. Even though FF constitutes a different sensor size, it's not a completely different format than APS-C DSLRs, for the simple fact that it uses the same mount. And while it doesn't make much sense to use APS-C SLR lens on a FF SLR body, all other lenses, accessories, technology can be shared between the two formats. So it actually doesn't involve that much diversification. Moreover, since most Pentaxians who want FF already have FF glass, Pentax would not have to introduce a whole new line of FF lenses, at least not at first. They can proceed as they did with the 645D: just a body and a lens or two. Don't worry about competing, spec or price wise, with Nikon or Canon, at least not at first. Sell the camera on the basis of elegance, ergonomics, style and design. Make a camera that will bring prestige to the brand, in the way that the Fuji X-Pro has brought prestige to Fuji, or the Olympus OM-D has brought prestige to Olympus.