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08-30-2012, 10:18 AM   #1
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PENTAX USA Officially Drops Prices on 645D, Q, K-01

PENTAX - PENTAX Announces Instant Rebates and Price Reductions

August 30, 2012

PENTAX Announces Instant Rebates and Price Reductions

DSLR and ILC cameras and lenses available at reduced prices through a variety of promotions

DENVER, CO (August 30, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today announced instant rebates on its K-01 interchangeable lens camera (ILC) and K-30 Digital SLR (DSLR) camera. Consumers can also take advantage of instant rebates on a wide variety of PENTAX lenses as well as increased savings when lens purchases are coupled with the purchase of any PENTAX K-mount camera. Additionally, PENTAX has announced significant price reductions on the 645D medium format camera and Q interchangeable lens camera.

“As a thank you to our loyal customers, these instant rebates and price reductions are an excellent way to get a head start on holiday shopping with great savings on our digital cameras and lenses,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “Whether making a gift purchase or treating yourself to the photography equipment you’ve been wishing for, these great savings on various PENTAX digital cameras and lenses are available immediately at the time of purchase.”

The instant rebates on the purchase of a K-01 are being offered from September 1, 2012 through September 30, 2012 and range from $200 - $300 depending on the type of K-01 kit purchased. Customers who purchase the K-30 between September 1, 2012 and October 31, 2012 will receive a $50 instant rebate. Additionally, PENTAX is offering instant rebates ranging from $50 - $100 on a variety of DA and DA* lenses through December 31, 2012. For even greater savings, lens rebate amounts will double when combined with the purchase of any PENTAX K-mount DSLR or ILC.

In addition to the instant rebates, PENTAX has also reduced the price of the 645D medium format digital camera, as well as its Q compact ILC model. The 645D has been reduced from $9,995.95 to $8,795.95, which amounts to a savings of $1,200. The Q has been reduced by $150 - $200 ($399.95 - $649.95) depending on the type of kit purchased.

To download more information on the instant rebate offerings, visit: Special Offers & Rebates - PENTAX Imaging USA . For more information on the PENTAX K-30 and K-mount cameras, visit: PentaxWebstore.com: Digital SLR. To learn more about the K-01 and Q ILC cameras, visit: PentaxWebstore.com: Hybrid Cameras. For details on the complete line-up of PENTAX lenses, visit: PentaxWebstore.com: Lenses.

Product images are available here: www.pentaximaging.com/press/pressfiles.html.
* The PENTAX DA* series of high grade lenses feature the highest quality components and construction. DA* lenses also feature the quiet SDM focus system, and a tightly sealed weather and dust resistant construction to enhance durability and reliability in rainy or dusty conditions.

♦K-30, K-01, 645D and Q are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.


About PENTAX
PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news

# # #

Media Contact:
Steve Rosenbaum / Leigh Nofi or Lou Desiderio / Alicia Root
S.I.R. Marketing Communications, Inc. Synergy Communications, Inc.
631-757-5665 917-627-0912
sir@sironline.com / leighnofi@sironline.com lou@pr-synergy.com / alicia@pr-synergy.com


Last edited by Docrwm; 08-30-2012 at 10:28 AM.
08-30-2012, 10:27 AM   #2
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On top of the price reductions they have also announced Lens Rebates effective today good through the end of the year for the following lenses:
Save instantly on these combinations:
smc PENTAX DA* 16-50mm F2.8 ED, AL - $75 (with DSLR purchase - $150)
smc PENTAX DA* 50-135mm F2.8 ED, IF - $75 (with DSLR purchase - $150)
smc PENTAX DA* 55mm F1.4 - $75 (with DSLR purchase - $150)
smc PENTAX DA* 60-250mm F4 IF, SDM - $100 (with DSLR purchase - $200)
smc PENTAX DA* 300mm F4 ED, IF, SDM - $75 (with DSLR purchase - $150)
smc PENTAX DA 50-200mm F4-5.6 ED, WR - $50 (with DSLR purchase - $100)
August 30th, 2012 through December 31st, 2012


Looks like all but one are SDM....hmmm.......
08-30-2012, 10:50 AM   #3
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The rebate allows the user to purchase a third-party warranty owing to the lack of a ..... oh, never mind .....
08-30-2012, 11:02 AM   #4
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Are these rebates going to apply to other sellers besides the Pentax web store? K-01 with 40mm lens is going for $766 at B&H. With a $300 rebate, that would be only $466! The Pentax Web store price is about $900 before rebate.

08-30-2012, 11:09 AM   #5
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B&H will raise the price $295 at midnight.
08-30-2012, 11:13 AM   #6
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QuoteOriginally posted by cheekygeek Quote
B&H will raise the price $295 at midnight.
Cynic True, but still cynical.
08-30-2012, 11:33 AM   #7
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QuoteOriginally posted by Docrwm Quote
Cynic True, but still cynical.

Yes, very true!! hen wait a week and the price will drop down again to just above what it was selling for before the rebate.

Now, can we figure out from what is having a price reduction and rebate on what is going to be announced at Photokina.

My guess is a K-5 replacement, K-02 with EVF viewfinder or atleast an add-on EVF, a Q2 and a new 645D. For lenses maybe the DA*16-85 to replace the DA*16-50. Just maybe it will have SDM2, which hopefully will be a ring motor. Then maybe a new version of the DA*50-135 with the SDM2.

Anyhow, only a few more weeks before we know for sure. Pentax has to get the price reduction and rebate stuff out before the new gear announcement.

Dave
08-30-2012, 11:46 AM   #8
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QuoteOriginally posted by DaveBlack Quote
Yes, very true!! hen wait a week and the price will drop down again to just above what it was selling for before the rebate.

Now, can we figure out from what is having a price reduction and rebate on what is going to be announced at Photokina.

My guess is a K-5 replacement, K-02 with EVF viewfinder or atleast an add-on EVF, a Q2 and a new 645D. For lenses maybe the DA*16-85 to replace the DA*16-50. Just maybe it will have SDM2, which hopefully will be a ring motor. Then maybe a new version of the DA*50-135 with the SDM2.

Anyhow, only a few more weeks before we know for sure. Pentax has to get the price reduction and rebate stuff out before the new gear announcement.

Dave

I like the way you think!

08-30-2012, 12:11 PM   #9
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QuoteOriginally posted by Docrwm Quote
I like the way you think!
So do I...But I hope for FF too.
08-30-2012, 12:15 PM   #10
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QuoteOriginally posted by Docrwm Quote
I like the way you think!

Until we get the announcements or at least solid leaks and rumors all we can do is read the "tea leafs" and make educated guesses.

It does seem like the Q sell pretty good in Japan and there is a new lens for the Q on the Q lens road map. So one can only guess that a new Q is on the way.

The K-01 price is dropping and people are complaining about the lack of a EVF. Plus there is at least one new XS lens shown last spring. So I will guess a K-02 with an EVF either built-in or as a add-on.

The 645D has to compete with the new FF Nkon 800E. It will mean either a new 645D or atleast a price drop.

The DA*16-85 if it is what is finally released is rumored to be the DA*16-50 replacement. So it makes sense to drop the price of the DA*16-50.

The DA*50-135 and the DA*60-250 price drop is a surprise. Does it mean a new version of SDM. Just maybe. Does it mean a surprise (not on the roadmap) new lens to pair up the new DA*16-85. Maybe a DFA*70-250 f2.8. I can only dream.

Anyhow it will be only a few weeks before we know for sure. Then we will start hearing about the lack of FF being announce at Photokina. There is always CP+ a few months away for such big announcements. A Q2, K-02, K300, K3 (or K5n) and a new 645D and a few lenses will be plenty to announce at get to the market in the next few months.

Dave
08-30-2012, 12:26 PM   #11
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QuoteOriginally posted by DaveBlack Quote
My guess is a K-5 replacement, K-02 with EVF viewfinder or atleast an add-on EVF, a Q2 and a new 645D. For lenses maybe the DA*16-85 to replace the DA*16-50. Just maybe it will have SDM2, which hopefully will be a ring motor. Then maybe a new version of the DA*50-135 with the SDM2.
Indeed! It almost looks like all the DA* lenses are due for replacement? And the DA50-200 WR may be due for retirement - maybe there finally will be a 55-300 WR?
08-30-2012, 12:30 PM   #12
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QuoteOriginally posted by ogl Quote
So do I...But I hope for FF too.
Ah, we have satisfied the PF requirements for FF reference in this thread! Now that that is out of the way.....
08-30-2012, 12:33 PM   #13
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QuoteOriginally posted by gazonk Quote
Indeed! It almost looks like all the DA* lenses are due for replacement? And the DA50-200 WR may be due for retirement - maybe there finally will be a 55-300 WR?
The SDM issues are, despite assertions to the contrary, real and pretty bad. So, my hope is that we'll see DC versions of those optics. Unlike the SDM lenses that have many reported failures the 18-135 has 0 reported failures, hence the hope for DC to replace SDM. Several of the SDM lenses have fantastic optics per many reports, hence the hope that the optic formula for each will be retained. Great Optics + Reliable quiet focus = slam dunk in my book.
08-30-2012, 01:12 PM   #14
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I guess things are going to move fast!

I hope we get some of that in Europe.
08-30-2012, 01:51 PM   #15
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QuoteOriginally posted by DaveBlack Quote
Until we get the announcements or at least solid leaks and rumors all we can do is read the "tea leafs" and make educated guesses.

The DA*16-85 if it is what is finally released is rumored to be the DA*16-50 replacement. So it makes sense to drop the price of the DA*16-50.

The DA*50-135 and the DA*60-250 price drop is a surprise. Does it mean a new version of SDM. Just maybe. Does it mean a surprise (not on the roadmap) new lens to pair up the new DA*16-85. Maybe a DFA*70-250 f2.8. I can only dream.

Dave
If they are replacing the DA*16-50 and DA*50-135 with a new version with SDM2, Sign me up. That will go a long way to address my unsupported fear of SDM.
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