Originally posted by cfraz I'm not sure they used "flagship" intentionally -- it may just be copied from a previous K-5 text -- but even if they did, it is understandable that they do not give away another (K-3) announcement before it has been made.
I believe that
- Pentax would not be able to survive for long if the K-5 II were the best they could produce in this time and age (of D600s and D6s), and
- we may now be seeing "artificial crippling" of models in order to delineate models.
As long as Pentax only had two camera models they could go all out with each model.
With four DSLRs (K-300, K-30, K-5 II, K-3) it becomes necessary to delineate models from each other in order to justify price differences.
Another reason why the K-5 II is not a strict superset of the K-30 in terms of features could be based in technical limitations, but I'm inclined to believe that Pentax would have overcome these limitations somehow, were it not for the fact that they reserve the full package for the K-3 and hence can leave the K-5 II as a compromise between the K-30 and K-3 that need not be strictly better than the K-30 in all aspects.