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09-10-2012, 03:00 PM   #1
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Pentax announces official product updates!

SEPTEMBER 10, 2012

PENTAX INTRODUCES NEW K-5 II & K-5 IIS DSLR CAMERAS
Versatile cameras feature newly developed AF sensor for stellar performance in low-light conditions, as well as high quality CMOS sensor, LCD monitor

Denver, CO (September 10, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) today announced the introduction of its PENTAX K-5 II and K-5 IIs flagship digital SLR cameras, designed to advance the company’s well-received K-5 camera, which launched in October 2010. These new dustproof, weather-resistant and cold-resistant cameras include a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class. In addition, the PENTAX K-5 IIs is offered without an anti-aliasing filter, making it the perfect solution for photographers who practice commercial and studio photography where camera settings, lens selection, lighting, and other shooting conditions are controlled.

The new PENTAX K-5 II / K-5 IIs offer a compact, solid body that delivers high quality image reproduction, especially when working in low light conditions. The camera’s new, highly sensitive AF sensor enables photographers to work with a luminous flux based on F2.8 levels in addition to F5.6, which increases the AF accuracy when using fast lenses. The AF sensor also includes an upgraded AF algorithm as well as the Select-Area Expansion feature, which automatically tracks the subject when it deviates from a pre-assigned selection point, by assessing data from neighboring sensors.

“The new K-5 II and K-5 IIs deliver an extensive range of photographic possibilities for the resolution-conscious photographer in all of us. As a successor to our popular K-5 camera, these new models offer upgraded features designed to produce superb image quality, including the new AF sensor which is especially useful for photographers working in low light conditions,” said John Carlson, Sr. Manager of Sales and Marketing, PENTAX.












Major features include:

High resolution CMOS sensor for true-to-life images with minimal noise
With its large sensor measuring 23.7mm by 15.7mm with approximately 16.28 effective megapixels, the K-5 II’s latest-generation CMOS image sensor ensures high-speed image data readout. By coupling the sensor with the PRIME (PENTAX Real Image Engine) II imaging engine, the K-5 II delivers super high resolution, rich gradation digital images free of digital noise over a wide sensitivity range – from ISO 100 to ISO 12800 in the standard setting, or from ISO 80 to ISO 51200 when expanded via a custom function.

High quality LCD monitor with outstanding visibility outdoors
The K-5 II includes a 3.0 inch, wide-view, air-gap-free LCD display with approximately 921,000 dots for excellent visibility when outdoors. Situated between the front glass panel (which is coated with an anti-glare film) and the LCD screen is a unique resin layer that alleviates the reflection and dispersion of light to effectively prevent ghost images and maintain image brightness. The LCD cover is also made of tempered glass to keep it free of scratches and abrasions.

Anti-aliasing filter-free feature of the K-5 IIs
The K-5 IIs is offered without an anti-aliasing filter, which is commonly found in many DSLRs to smooth computer generated imagery by decreasing high frequencies and distortion, but adversely reduces detail resolution. Without this filter, the K-5 IIs creates deeply rich, detailed imagery at supreme resolution levels.

Compact, solid body with dustproof, weather-resistant construction
The K-5 II’s exterior casing is made of sturdy and lightweight magnesium alloy, while its chassis is made of highly rigid stainless steel. With 77 special seals in its body, the camera offers a dustproof, weather-resistant and cold-resistant construction, assuring reliable operation at temperatures as low as 14F (-10C). It also features a dependable shutter unit for a top shutter speed of 1/8000 per second, and the ability to withstand as many as 100,000 shutter releases.

PENTAX-original SR mechanism
The camera features the PENTAX-developed SR (Shake Reduction) mechanism, which compensates for the adverse effects of camera shake by approximately three shutter steps for blur-free images. The SR mechanism works with a variety of PENTAX interchangeable lenses – even those designed for film-format cameras. Thanks to its flexible design, which shifts the image sensor unit in all directions within the image place, the K-5 II offers several useful features to assist the photographer during shooting, such as auto level compensation and image composition fine-adjustment functions.

Bright, clear optical viewfinder with a nearly 100-percent field of view
The K-5 II features a glass pentaprism finder with a 100% field of view and approximately 0.92-times magnification (with a 50mm F1.4 lens at infinity) for an exceptional view of the entire image field and improved accuracy while photographing. The camera is also equipped with the Natural-Bright-Matte III focusing screen to facilitate manual-focus operation.

High-speed, continuous shooting to capture up to seven images in one second
The K-5 II’s high-speed continuous shooting mode allows photographers to record as many as 30 images (in the JPEG format) in a single sequence at a maximum speed of approximately seven images per second. This is ideal when shooting fast-moving subjects such as athletes and wildlife – all with ease and precision.

Innovative image processing functions
A custom image function allows users to easily select the desired finishing touch for a particular image to help express their creativity. This function provides a choice of nine distinctive custom image modes, such as Bleach Bypass, which creates a solemn visual effect used in motion pictures, and Cross Process, which produces eye-catching images with unique, dramatic colors. The K-5 II also offers 18 built-in digital filters, including sketch and posterization, to add distinctive visual effects to images without the need for software-aided computer re-touching.

Additional features of the PENTAX K-5 II / K-5 IIs include:

• Electronic Level function, with a vertical level scale
• Automatic compensation of distortion and lateral chromatic aberration (available only with DA,D FA and FA Limited series lenses)
• CTE mode, to automatically adjust the white balance to emphasize the dominant colors of a specific scene
• DR II (Dust Removal II) mechanism, to effectively shake dust off the CMOS image sensor using ultrasonic vibration
• PENTAX-original Hyper Control system, to swiftly and accurately respond to the photographer’s creative intentions
• Dynamic range expansion function, to compensate for both whitewashed (overexposed) highlight area and blackout (underexposed) shadow area
• RAW data retrieve function to save the original RAW data of a just-recorded JPEG format image
• RAW/Fx button, for single-action switching of image file format, as well as for assignment and instant recall of a specific function
• A choice of three grid patterns while in Live View mode, including “Golden Section”
• Long battery life, for recording of approximately 980 images with a full recharge

Pricing and Availability
The new PENTAX K-5 II will be available at retail outlets nationwide and online in October 2012 with a suggested retail price of $1,199.95 for body only, $1,349.95 for the K-5 II kit including the DA 18-55mm WR zoom lens and $1,549.95 for the K-5 II kit including the DA 18-135mm WR zoom lens. The K-5 IIs will also be available at retail outlets nationwide and online in October with a suggested retail price of $1,299.95 for body only.

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PENTAX ANNOUNCES TWO NEW K-MOUNT LENSES
smc PENTAX DA 18-270mm F3.5-5.6 ED SDM zoom lens and HD PENTAX DA 560mm F5.6 ED AW designed exclusively for K-mount DSLR cameras

DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today announces two new lenses designed specifically for use with all K-mount camera bodies.

The new smc PENTAX DA 18-270mm F3.5-6.3 ED SDM high magnification interchangeable zoom lens offers a 15X zoom ratio to cover focal lengths from wide angle to super telephoto, while its built-in supersonic AF driving mechanism achieves both smooth, quiet autofocusing operation in a compact, lightweight design. The lens offers an extraordinary wide angle-to-long-telephoto zoom coverage making it extremely versatile and handy, allowing the user to effortlessly capture a wide variety of subjects, ranging from landscapes and snapshots to sports events, without the need to change lenses.



The new HD PENTAX DA 560mm F5.6 ED AW interchangeable super-telephoto lens, featuring PENTAX’s exclusive HD Coating – a newly developed high grade multi-layer lens coating – and telescope-type optics, delivers clear, well-defined images of distant subjects.

“The introduction of these two new K-mount lenses expands the lineup of a vast array of PENTAX lenses already available for our family of DSLR cameras,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “With 25 million lenses produced since 1975, our commitment to the K-Mount line of lenses has been strong and unwavering. Every new lens that is introduced offers photographers more ways to expand their creative vision.”

smc PENTAX DA 18-270mm F3.5-6.3 ED SDM Features

Versatile zoom with an extra wide range
When mounted on a PENTAX K-mount interchangeable-lens digital camera body, this zoom lens offers a 15X zoom ratio, the longest range in the PENTAX lineup, covering focal lengths from 27.5mm wide angle to 414mm super telephoto (equivalent 35mm range). Ideal for travel photography, this focal range enables photographers to capture a wide variety of scenes and subjects without needing to change lenses. Its newly designed optics serve as the key to achieving such wide zoom coverage in a compact, lightweight body, for optimal versatility and maneuverability.

Supersonic AF motor (SDM)
Thanks to the incorporation of the PENTAX-original SDM autofocus system driven by a built-in supersonic motor, this zoom lens offers exceptionally smooth and quiet autofocus operation. When mounted on an SDM-compatible PENTAX K-mount digital camera body,* the focus mode is automatically switched to SDM-assisted autofocusing to ensure dependable, flawless AF operation.

* This lens is compatible with the PENTAX K-5 II, K-5 IIs, K-30, K-01, K-5, K-r, K-7, K-x, K-m, K20D, K200D, K100D Super and K10D camera bodies (with Ver. 1.30 or later firmware installed). When mounted on other camera bodies, the focus mode is automatically switched to manual.

Exceptional image description
Incorporating two extra-low dispersion (ED) elements in its optics, this zoom lens delivers bright, high resolution images, even on the edges, while effectively minimizing chromatic aberration.

Other features
• Minimum focusing distance of 1.6 ft. (0.49m) over the entire zoom range
• Rounded diaphragm delivers precise control while producing a smooth, beautiful bokeh (out-of-focus rendition), minimizing the streaking effect of point light sources

HD PENTAX DA 560mm F5.6 ED Features



Outstanding image rendition of distant subjects
When mounted on a PENTAX K-mount digital camera body, this super-telephoto lens offers a focal length of approximately 859mm (equivalent 35mm format). Since its unique telescope-type optics require fewer optical elements than conventional lens optics, it assures sharp, well-defined images, particularly with distant subjects.

New, high grade HD Coating
This lens is treated with the HD Coating, ** a high grade multi-layer lens coating recently developed by PENTAX. Compared with conventional multi-layer coatings, this new coating provides higher light transmittance with reduced reflection, to deliver sharp, clear images free of flare and ghosting, even under demanding lighting conditions such as backlight.

** HD stands for High Definition, and signifies the lens’s capacity to reproduce images that excel in transparency, definition, resolution and rendition.

Dustproof, weather-resistant construction
As a new model of the AW (All Weather) series, this lens features a dependable dustproof, weather-resistant construction with 29 special seals to effectively prevent the intrusion of dust and water into the lens interior. By coupling this lens with a dustproof, weather-resistant PENTAX interchangeable lens digital camera body such as the PENTAX K-5 II or PENTAX K-30, the user is assured a durable, reliable imaging system that performs superbly in demanding outdoor settings such as rain or mist, or in locations prone to water splashes or spray.

Easy control of circular polarizing filter
This lens comes with a built-in, removable filter holder in the barrel. By mounting the C-PL (circular polarizing) filter (40.5mm in diameter; included as an exclusive accessory) to the holder, the user can easily obtain the desired polarizing effect simply by rotating the filter using its control ring.

New exterior design signifying HD series
The lens exterior has been painted an elegant white to minimize heat haze generated inside the lens barrel due to long exposure to the sun. Featured in the middle of the lens barrel, a red anodized ring serves as a distinct, radiant symbol of the new HD PENTAX lens series. Strap lugs are made from machined aluminum to enhance its exclusive appearance.

Other features
• Smooth autofocus operation using an AF driving motor (DC motor) installed in the lens barrel***
• Quick-Shift Focus system for instant switching to manual focus operation after the subject is captured in focus by the camera’s AF system
• SP (Super Protect) coating applied to the front surface of the lens to effectively repel water and grease and easily wipe off dust and stain
• Rounded diaphragm blades deliver precise control while producing a smooth, beautiful bokeh (out-of-focus rendition), minimizing the streaking effect of point light sources

*** This lens is compatible with the PENTAX K-5 II, K-5 IIs, K-30, K-01, K-5, K-r, K-7, K-x, K-m, K20D, K200D, K100D Super and K10D camera bodies (with Ver. 1.30 or later firmware installed). When mounted on other camera bodies, the focus mode is automatically switched to manual.

Pricing and Availability
The new smc PENTAX DA 18-270mm F3.5-5.6 ED SDM zoom lens will be available at retail outlets nationwide and online in November 2012 with a suggested retail price of $799.95. The new HD PENTAX DA 560mm F5.6 ED AW will be available at retail outlets nationwide and online in December 2012 with a suggested retail price of $6,999.95.

-

PENTAX ANNOUNCES NEW 90MM MACRO LENS
New HD PENTAX D FA 645 MACRO 90mm F2.8 ED AW SR lens designed exclusively for the PENTAX medium format 645D SLR camera body



DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today announces the HD PENTAX D FA 645 Macro 90mm F2.8 ED AW SR interchangeable medium-telephoto lens, designed for the company’s 645D SLR medium format camera. When mounted on a PENTAX 645D, this lens offers a 35mm equivalent focal length of approximately 71mm (or approximately 56mm when mounted on a PENTAX 645 film-format camera body). By incorporating two ED (extra-low dispersion) elements and one glass-molded aspherical element in its optics, the lens assures high resolution image reproduction over the entire image field, while effectively minimizing chromatic aberration – a problem commonly associated with fast lenses.

“The new HD PENTAX D FA 645 90mm lens was designed exclusively for our 645D medium-format SLR cameras and it marks an important expansion in our medium-format lens lineup,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “This versatile medium telephoto lens is ideal not only for portrait and macro photography, but scenic and still life photography as well.”

The FA 645 90mm lens offers macro photography at a maximum magnification of 0.5X. In close-up applications, its floating mechanism effectively compensates for the curvature of the field to assure sharp, well-defined images.

PENTAX D FA 645 90mm HD Lens Features

New HD Coating and Aero Bright Coating to optimize light transmittance and minimize reflection
This lens is treated with HD Coating*, a newly developed, high grade multi-layer lens coating , which offers higher light transmittance with reduced reflection, to deliver sharp, clear images free of flare and ghosting, even under demanding lighting conditions such as backlight. By coupling this coating with the PENTAX-exclusive, high grade Aero Bright Coating,** this lens optimizes light transmittance while minimizing refraction.

* HD stands for High Definition, and signifies the lens’s capacity to reproduce images that excel in transparency, definition, resolution and rendition.
** A PENTAX-original lens coating process developed through the use of advanced nanotechnology. Using a silica aerogel with a uniform porous structure as the base material, this coating produces clear, high-quality images by assuring an outstanding anti-reflection performance over a broad wavelength range.

PENTAX-original, lens-based SR mechanism
This is the first lens to incorporate the PENTAX-innovated SR (Shake Reduction) mechanism within the lens barrel. Since this mechanism effectively compensates for camera shake up to approximately 3.5 shutter steps, the user is assured of sharp, blur-free images even under conditions prone to camera shake, such as when handholding the camera in poorly lit locations without flash illumination, or when photographing sunset scenes.

Dustproof, weather-resistant construction
Part of the AW (All Weather) series, this lens features a dependable dustproof and weather-resistant construction with 11 special seals to effectively prevent the intrusion of dust and water into the lens interior. By mounting it on a PENTAX 645D camera body, the user is assured of a durable, reliable imaging system that performs superbly in demanding outdoor conditions such as rain, mist, or in locations prone to water splashes or spray.

New exterior design signifying HD series
While inheriting traditional design features of PENTAX medium-format lenses, such as a twill-patterned focus ring and metal rings, this lens features a red anodized ring on the front of the focus ring to signify the new HD PENTAX lens series and enhance its exclusive appearance.


Other features:
• Quick-Shift Focus system for instant switching to manual focus operation after the subject is captured in focus by the camera’s AF system
• SP (Super Protect) coating applied to the front surface of the lens to effectively repel water and grease and to allow dust and stains to be easily wiped from the front lens element.
• Rounded diaphragm blades deliver precise control while producing a smooth, beautiful bokeh (out-of-focus rendition), minimizing the streaking effect of point light sources

For details on the complete line-up of PENTAX lenses, visit: http://pentaximaging.com/camera-lenses/about .

Additional information including product specifications is available here: www.pentaximaging.com/news and product images are available here: www.pentaximaging.com/press/pressfiles.html.
♦ Designs and specifications are subjects to change without notice.

Pricing & Availability
Availability of the HD PENTAX D FA 645 MACRO 90mm F2.8 ED AW SR lens is to be announced but will be offered at retail outlets nationwide and online with a suggested retail price of $4,499.95.

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PENTAX EXPANDS THE Q-SYSTEM WITH NEW Q10 DIGITAL CAMERA AND ACCESSORIES
Super-compact, ultra-lightweight interchangeable lens camera (ILC), new Q- Mount telephoto zoom and K-Mount adapter added to the Q family of products











DENVER, CO (September 10, 2012) — PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX), today expands on the innovative Q-system with the new 12.4 megapixel PENTAX Q10 interchangeable lens camera, new Q-Mount PENTAX 06 15-45mm F2.8 telephoto zoom lens and Adapter Q for PENTAX K-mount lenses, expanding its family of compact Q series products.

The super-compact and ultra-lightweight PENTAX Q10, barely larger than a deck of cards, offers digital-SLR-quality photography for photographers of all levels. Based on the popular PENTAX Q (launched in August 2011) – the world’s smallest, lightest digital interchangeable lens camera* – the Q10 features a newly adopted CMOS image sensor and an upgraded algorithm to provide users with improved performance, including higher quality images and faster autofocus (AF) operation.

* For a digital interchangeable lens camera, as of August 31, 2012 (based on PENTAX research).

In addition, the new Q10 retains all the creative features of its predecessor – including the bokeh control function to create a defocused effect typical of an SLR camera, and the Smart Effect modes to apply various built-in filters with a simple turn of the dial – allowing photographers to easily express their creativity. While its overall exterior design closely resembles the PENTAX Q, which was designed as a miniature version of a full-scale digital SLR camera, the PENTAX Q10 provides several upgrades in its body design, such as an improved grip for a more stable hold of the camera and attractive color options.

“Not only does the new PENTAX Q10 have a tiny footprint but it packs a powerful punch when it comes to picture taking, especially when compared to any smart phone or digital point-and-shoot camera,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “With the availability of a K-Mount adapter for the PENTAX Q-series of cameras, we have extended this camera category to fulfill endless photographic possibilities for Q users, who can now use any one of 25 million PENTAX K-mount lenses with their Q system**.”

**Only manual focusing is available with K-mount lenses.

Introduced along with the Q10 is the new super-compact and lightweight Q-Mount PENTAX 06 Telephoto Zoom lens. This high performance, interchangeable zoom lens features an F2.8 maximum aperture throughout its entire 15-45mm zoom range and is designed for exclusive use with the PENTAX Q-Mount line of digital cameras. When mounted on a PENTAX Q-mount digital camera body, it covers focal lengths from 83mm medium telephoto to 249mm telephoto (equivalent 35mm format) ideal for portraits, sports events and landscape photography.



Also available is the new Adapter Q for K-mount lenses – a lens mount adapter that makes it possible to use PENTAX K-mount lenses on PENTAX Q series cameras. By using this adapter to attach any K-mount lens onto a PENTAX Q series camera, the focal length of the lens is extended by approximately 5.5 times in the 35mm format. For example, the extension in focal length results in the ability to use the smc PENTAX-DA* 300mm F4 ED[IF] SDM telephoto lens as a 1650mm super-telephoto lens, (35mm equivalent) making it ideal for photographing celestial bodies and very distant scenery.





A mechanical shutter has been incorporated in this adapter to prevent “rolling shutter distortion” – a problem that results in distorted images of the subject due to the camera shake caused by photographing fast moving subjects and/or by using a super-telephoto lens. An optional tripod bracket is available to securely stabilize the camera system when longer lenses are attached.

PENTAX Q10 Features

Exceptional image quality
Thanks to the incorporation of a newly designed back-illuminated CMOS image sensor with outstanding high sensitivity and low-noise characteristics, the PENTAX Q10 delivers high resolution images with approximately 12.4 effective megapixels, and a top sensitivity of ISO 6400. The combination of a high-performance imaging engine, and exclusively designed, high performance Q-mount lenses, enables the PENTAX Q10 to provide clear, high contrast images rich in gradation and texture, even at the edges. With high sensitivity noise minimized, the photographer can use the entire sensitivity range from ISO 100 to the highest ISO 6400 for sharp, clear images. The photographer can even take advantage of the built-in HDR (High Dynamic Range) function, which produces one composite photo from multiple images, to create beautiful, finely detailed images free of whitewashed highlights and blacked out shadows.

Upgraded AF performance
Thanks to the new high sensitivity image sensor and an upgraded AF algorithm, the PENTAX Q10’s autofocus operation is much faster than before, even in dimly lit locations or with a telephoto lens. An AF Assist Light is provided on the camera body to optimize focusing accuracy in the dark, while the Face Recognition AF function automatically detects up to 12 faces and pinpoints the focus on a main subject.

Quick Dial for creative visual effects
By assigning the creative Smart Effect function to the easy-to-access Quick Dial positioned on the camera’s front panel, the photographer can effortlessly add the desired finishing touch to an image, while previewing the effect on the camera’s 3 inch LCD display. With four positions on the Quick Dial, the photographer can assign four of their favorite effects from the nine Smart Effect modes in advance. In order to customize the PENTAX Q10 to accommodate specific shooting styles and user preferences, the user can also assign other preferences – such as a custom image setting or a digital filter or an aspect ratio setting – to this dial.

A selection of image-processing tools to create personalized images
• Custom Image function to add distinctive finishing touches.
• Digital Filter function for artistic visual effects – a total of 19 built-in digital filters are available. Eleven filters such as Toy Camera, Invert Color and Posterization can be applied even during the shooting of still images and movie clips, while the remaining eight are applicable only during playback. The user can even apply different filters one after another to a single image to create more unique visual effects.
• Smart Effect function for simple dial control of finishing touches to quickly and effortlessly add a desired finishing touch to an image, while previewing the effect on the camera’s LCD monitor. From nine Smart Effect modes, including Brilliant Color, which provides a high saturation finish, and Cross Process, with its dramatic unique-toned finish, the user can preselect up to four favorites to the dial in advance.

High quality, Full HD movie recording of extended movie clips
The PENTAX Q10 comes equipped with a Full HD video capture function employing the H.264 recording format, allowing the user to capture high quality, extended movie clips (1920 x 1080 pixels) at a frame rate of 30 frames per second. The user can also take advantage of the advanced image processing tools like the Smart Effect modes*** and other in-body movie editing tools during movie shooting. With a push of a button, the PENTAX Q10 even offers autofocus operation during movie shooting. The PENTAX Q10 also provides a micro-HDMI terminal (type D), which allows the user to simultaneously output both Full HD movie clips and sound to external devices via a single terminal.

*** The frame rate may vary when a selected Smart Effect mode requires nonstandard image processing.

Effortless Bokeh control
The PENTAX Q10’s unique bokeh control function allows the user to create images where their subject stands out by automatically assessing the relative distance between the in-focus subject and obtrusive objects in the field of view. Since this function simplifies the advanced, SLR-caliber technique of intentional defocusing, even a first time digital photographer can effortlessly capture high quality images with the beautifully defocused foreground and/or background.

SR mechanism for sharp, blur-free images
The PENTAX Q10 incorporates the PENTAX-developed SR (Shake Reduction) mechanism, which automatically shifts the CMOS image sensor to offset camera shake detected by the camera’s motion sensor. As a result, the PENTAX Q10 produces sharp, blur-free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in the twilight.

Simple, user-friendly Auto Picture and Scene modes
The PENTAX Q10 features the PENTAX-original Auto Picture mode, which automatically selects the most appropriate shooting mode from such options as Portrait, Landscape and Macro for a given subject or scene, then optimizes all affecting parameters, such as shutter speed, aperture, white balance, saturation, contrast and sharpness. It also provides 21 Scene modes including Night Scene Portrait, Pet and Backlight Silhouette, allowing even an inexperienced digital photographer to choose the best exposure mode for a complicated scene by simply choosing an appropriate icon on the LCD monitor.

Dependable, flexible exposure system available only with digital ILC systems
The PENTAX Q10’s comprehensive exposure system assures all the advantages and flexibility of a digital interchangeable lens camera system. To accommodate user preferences and varying photographic applications, it offers a choice of four different exposure modes: the all-purpose Programmed AE (P) mode, which automatically selects an optimum combination of aperture and shutter speed; the Shutter Priority AE (Tv) and Aperture Priority AE (Av) modes, which allow the photographer to accurately reproduce specific creative intentions on resulting images; and the Metered Manual (M) mode. The photographer can even instantly switch the exposure mode from P mode to Av or Tv with a simple turn of a control dial.

High speed continuous shooting at approximately five images per second
The PENTAX Q10’s high speed continuous shooting mode allows the photographer to capture up to five images (in JPEG recording format) in a single sequence, at a maximum speed of approximately five images per second. This mode comes in handy when trying to preserve the action of fast moving subjects in a series of images.

Dependable DRII mechanism for effective dust removal
The PENTAX Q10’s DRII (Dust Removal II) mechanism effectively prevents dust spots from degrading captured images after the user changes lenses out in the open. Like the PENTAX K-5 II and 645D SLR cameras, the Q10 incorporates a highly effective supersonic vibration mechanism, which vibrates the image sensor at high speed to shake the dust off its surface.

Built-in auto flash with pop-up mechanism
The PENTAX Q10 comes with a built-in auto flash (guide number 7 at ISO 200/m). The photographer is able to use it at the default position, or raise it to the pop-up position with simple operation to widen its discharge angle to cover a 28mm angle of view (in the 35mm format).

Pricing and Availability
The new PENTAX Q10 will be available at retail outlets nationwide and online in October 2012. It will be offered in a Red or Silver kit including the 02 zoom lens at a suggested retail price of $599.95. The PENTAX-06 Telephoto Zoom lens will be available at retail outlets and online in October 2012 with a suggested retail price of $299.95. Finally, Adapter Q for K-mount lenses will be available in 2012 with a suggested retail price of $249.95.


Last edited by JohnBee; 09-10-2012 at 03:16 PM.
09-10-2012, 03:04 PM   #2
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K-5IIs for 1300 bucks sounds really nice, really really nice... I wanted a FF but I'll take an epic flagship APS-C at that price point any day...
09-10-2012, 03:05 PM   #3
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Let's see, $1200 for the version with the AA filter, and $1300 for the version without.

I think I'll order a K-5 II with 12 extra AA filters.
09-10-2012, 03:07 PM   #4
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Hahahahaha so the images were fake images of a real product.lol. Where are all the doubters now!!!!!!!

09-10-2012, 03:11 PM   #5
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$7,000 USD for the 560mm... hmmm... since I don't think I'd use something like it that much, guess I'll have to pass
09-10-2012, 03:12 PM   #6
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The description of the 560mm sounds like music to my ears but not the price.
09-10-2012, 03:13 PM   #7
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The MFD is a bit horrendous tbh
09-10-2012, 03:14 PM - 2 Likes   #8
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QuoteOriginally posted by JohnBee Quote
The new HD PENTAX DA 560mm F5.6 ED AW will be available at retail outlets nationwide and online in December 2012 with a suggested retail price of $6,999.95.
ROFL. Nationwide, from W. 18th St. to W. 34th St. Maybe.

09-10-2012, 03:16 PM   #9
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QuoteOriginally posted by schufosi777 Quote
Hahahahaha so the images were fake images of a real product.lol. Where are all the doubters now!!!!!!!
Oh the irony
09-10-2012, 03:16 PM   #10
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Good stuff, if it ain't broke don't fix it - a welcome refresh to a good product. Looking forward to the first reviews comparing the old with new.

I bet RH feels like a prize idiot for his recent blog posts.
09-10-2012, 03:21 PM   #11
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The problem is that this new K5 won't get new customers for Pentax because anyone who was looking at Pentax either got the K5 or was looking for something else. And this is just a K5 with better AF - good but I doubt people who chose not to get the K5 will now consider the K 5 II
09-10-2012, 03:25 PM   #12
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QuoteOriginally posted by Caat Quote
The problem is that this new K5 won't get new customers for Pentax because anyone who was looking at Pentax either got the K5 or was looking for something else. And this is just a K5 with better AF - good but I doubt people who chose not to get the K5 will now consider the K 5 II
As much as I hate playing the devils advocate, I have to say I agree.
That being said, I'm sympathetic in knowing that this is quite early for Pentax following the merger and so I'm not very bothered by it. If anything new buyers will benefit from knowing they are buying into a new and improved system that has earned a top spot in the DSLR market.

Whatever the case, I'm anxious to see if Pentax has managed to improve any of the performance aspects of these bodies on the DxO meter
09-10-2012, 03:29 PM   #13
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Sadly the 560 is well out of my reach - in another universe - at that price point.
09-10-2012, 03:33 PM   #14
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DC now high end, SDM for consumers?

So the $7,000 lens gets DC, and the consumer super zoom gets SDM, even though whe it was introduced DC was meant to be for the cheap lenses. I guess Pentax figured out what has been known on this forum for a while
09-10-2012, 03:34 PM   #15
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Guys, the K5 had an unbeatable dynamic range, practically the only one K5 mayor problems was the AF, specially in low light, Now if the K5II AF claims are correct, we will have an APS-C camera hard to beat.
I really like Pentax approach of incremental changes to the products based on previous experience, Kudos to Pentax!
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