Hi Sune
Re your question:
Quote: Why would Canon sell the 5D, if they’re losing money on it ?
Inkjet printers are a prime example of this marketing model.....sell the actual machines as a 'loss leader', but wring massive profits from the customer further down the line by charging an extortionate amount for replacement ink cartridges, which empty themselves at an alarming rate ! I speak from bitter experience, believe me....thank goodness for cheapo 3rd party suppliers !
I am reliably informed for example, that although the VW group charge €1,100,000 (net price without taxes) for each
Bugatti Veyron they make, a considerable sum of money is lost on each sale !
The same thing applies in the case of all those OTT 'concept' cars so beloved of the motor-industry, which cost an absolute fortune to create. The game is all about market perception and getting YOUR particular product noticed on the world stage. Logic doesn't enter into it.......corporate ego undoubtedly does, in the hope that it will inject much-needed pizzazz and shine to lesser products further down the food chain....go figure !
As somebody previously pointed out, the REAL money that manufacturers generate is from producing lenses and accessories sold to consumers such as ourselves. It's quite a simple formula really, get the customer 'hooked and then keep 'em coming back for more......hence chronic LBA !
Best regards
Richard