I voted APS-C, because: I think the base of buyers is bigger within the amateur/enthousiast/hobbyist area. I am one of those. Lets call them "we".
We, probably have children, daily jobs, loans on house and car, and a wife that just wouldnt agree to buying a Pro camera. We are the bigger mass of buyers.
Ging FF is starting all over, and probably cutting down on the APS-C side and the DA lenses side.
"Starting over"
Ok, there is old lenses for FA....but new buyers and pros dont want to buy old lenses. The want 3 new pro spec lenses to go with their new FF, and they want it NOW in the package.
And why the hell should they make a cheaper FF camera??? People going FF have high demands on the gear and i can not see Pentax building a competitive FF camera in the same level as Canikon already have.
Pentax IS acctually on the path to be the best in APS-C, and i would strongly recomend them continuing on that path.
This solutions is good.
One entry level line (K-x)
One mid range line (K-7, Limited DA lenses, better DA* lenses)
One "enthousiast" line like 645 MF, wich will be a small quantity line with pro spec lenses.
And i also want them to make the mid range line more advanced!
PS. im not a very loyal Pentaxian realy. I have changed systems before and wouldnt hesitate to do it again whatever brand. Pentax lured me over from Canon with the K-7.
I havent seen another brand coming up with such a good package yet though
I guess im stuck with Pentax