I suspect Ricoh will emulate Subaru as a long term brand strategy, first attempting to attract young users by being different, rugged, outdoorsy, eco-conscious (the Subaru Layfayette, IN plant is a Wildlife Preservation Area and a zero-landfill manufacturing facility). At first a Pentax camera will be weird, rugged, geeky, not for typical Yuppie American disposable income people, over-engineered, marketed word-of-mouth. Like a Subaru, there will be apparent faults and criticisms (comfort, ride, quirky user interface) that won't matter to geeky buyers (they're actually a badge of honor). Over time, as volume rises, these faults will gradually be improved upon while the essential character of the product (boxer engine, AWD, styling cues, ad-line) are retained and developed.
If done correctly PRICL CAN rejuvenate Pentax - but it is a long-term project (20 years), not a quick fix, all is well thing.
Contrary to the postings on "Home-Market" centrism, I still say a company does not assign Americas to the Global President and send his hand-picked operating wizard to fix things unless North America is a viital part of the repair strategy.
P.S. Driving my third Subaru (2004 Outback SE 6) and see no reason to change it. Driving my fourth bought-new Pentax (Black K-01, and probably the twentieth ever bought) and see no reason to change it, either.
Last edited by monochrome; 10-03-2012 at 10:27 AM.